PBorgo Lifestyle Group is a dynamic and rapidly growing company with a strong international presence in the luxury lifestyle industry. Our growth is fueled by a passion for creativity and a relentless pursuit of excellence. We are looking for like-minded individuals to join us in our vibrant work environment. /ppbr / /ppBased in Florence, the Borgo Lifestyle Group is a collection of luxury lifestyle companies which includes Borgo Santo Pietro, a 5-star luxury boutique hotel that includes two restaurants, Borgo Santo Pietro Saporium and Trattoria sull’Albero, and a holistic Spa; br / Saporium Firenze, a Michelin star restaurant in Florence; br / Yacht Satori, a custom yacht with the shape of a traditional schooner but all the amenities of a world-class racing yacht; br / PN Homes Constructions,a construction company specialised in the refurbishment of historic properties in Italy and the UK; br / Seed to Skin Tuscany, luxury skincare line known for Green Molecular Science products and spa-focused approach that can be found in the top spas and retailers worldwide. /ppbr / /ppWe are looking for a creative and strategic strongPR Marketing Director /strong who is passionate about lifestyle, fashion, and luxury. This individual will be responsible for leading multi-channel marketing programs and developing innovative marketing strategies and initiatives. /ppbr / /ppstrongMain responsibilities:br / /strong /pulliLead the development of all marketing plans in collaboration with the owner. /liliIn collaboration with the owners, create a strong brand message and identity across all channels (events, newsletter, web pages and social media). /liliEnsure the implementation of effective marketing strategies. /liliResponsible for building and delivering marketing campaigns, ensuring key messages are consistently delivered. /liliAnalyse performances of marketing campaigns. /liliPrepare and manage annual budget for the department. /liliSet and monitor team’s objectives, priorities and goals. /liliActively participate in the recruitment and training activities of the marketing department in collaboration with the HR department. /liliConduct strategic marketing analysis and reporting. /liliDevelop and implement marketing plans and strategies, product concepts and promotional programmes to drive interest and sales. /liliManage PR activities, brief press and PR team about new products and ensure positive feedback. /liliOversee social media planning and execution. /liliCollaborate with managers across all departments to create innovative marketing and branding strategies. /liliMonitor, review and report on all marketing activities and results. /liliManage relationships and collaborations with agencies and external partners. /liliAttend meetings, marketing events and conferences. /liliIdentify new business opportunities and new product introduction. /liliDevelop promotions with advertising team. /liliAnalyse market trends and competitors. /li /ulpbr / /ppstrongCandidate profile:br / /strong /pulliBachelor’s or Master’s degree in marketing or relevant field. /liliAt least 5 years’ work experience in the marketing field with at least 3 years in a management role. /liliPrevious experience in hospitality and lifestyle sector is mandatory. /liliFluent level of both spoken and written English is required; br / good level of both spoken and written Italian is requested. Any additional language spoken is a plus. /liliExperience and proof of running successful marketing campaigns. /liliExceptional managerial and leadership skills. /liliStrategic and analytical thinking, and problem-solving abilities. /liliSuperior interpersonal, time management and organisational skills. /liliExcellent communication and presentation skills. /liliDeep knowledge of Web Analytics, CMS software, social media and Google Adwords. /liliComprehensive knowledge of business and brand management. /li /ulpbr / /ppbr / /ppstrongWhat we offer:br / /strong /ppDynamic work environment. /ppWork in an international and multicultural context. /ppbr / /ppstrongDetails of the offer:br / /strong /ppFull time contract, open-ended /ppLocation:br / Florence city centre, Italy /ppStarting date:br / July 2025 /p