Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas. Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people. Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry. Position context The Senior Manager Sell-Out reports to the Sales Director Off trade who in turn reports to the Sr. Commercial Director The role oversees a team of n. 4 Regional Team Managers, each responsible for leading a group of In-Store Specialists across Italy. The position plays a key role in ensuring excellence in execution at point of sales enhancing customer engagement, and translating commercial strategies into impactful in store activities Key Responsibilities & Activities Lead, coach, and develop the Regional Team Managers, ensuring alignment with national commercial priorities and field execution excellence. Oversee the performance and effectiveness of the In-Store Specialists through the Regional Team Managers, ensuring strong presence and impact in the field. Translate national sell-out strategies into actionable plans and KPIs for the field force. Monitor execution quality, visibility, and promotional compliance across key retail accounts. Foster a culture of performance, accountability, and continuous improvement within the field team. Collaborate closely with Trade Marketing, Key