PKey Account Manager - Fashion, Footwear, and Apparel /ppbPurpose of the role /b /ppIn this role, you will own and grow relationships with key fashion and lifestyle wholesale partners, acting as a strategic driver of revenue, brand presence, and cultural relevance. /ppYou will connect the dots between product, influencer marketing, PR activations, and commercial success, ensuring adidas is seen as a fashion-forward leader in streetwear and lifestyle. /ppbKey Responsibilities : /b /pulliDevelop strategic account plans for fashion / lifestyle wholesale partners, driving sell-in and sell-out performance. /liliBuild long-term relationships with wholesale accounts influential in fashion. /liliCollaborate on seasonal go-to-market strategies, including product segmentation, line reviews, storytelling, and influencer campaigns. /liliIdentify opportunities for exclusive capsules, curated products, and limited-edition drops. /liliPartner with PR, brand communications, and influencer teams on impactful campaigns tied to wholesale activations. /liliUse data and market insights to develop strategies that elevate adidas’ brand image across retailers and digital platforms. /liliMonitor order management, conversion, and replenishment to maximize account productivity. /liliCoordinate with marketing to enhance product presentation and campaign execution in digital and in-store environments. /liliConduct market and competitor analysis to stay ahead of trends and inform product assortment. /liliWork with internal teams to drive account growth and operational excellence. /liliTrack and report KPIs to meet sales and brand equity goals. /li /ulpbKnowledge, Skills Abilities /b /pliProven success in key account management or sales in fashion, streetwear, or lifestyle industries. /liliDeep understanding of fashion trends, cultural drivers, and influencer ecosystems. /liliStrong commercial mindset balancing brand and business results. /liliEffective communicator with credibility in meetings and creative discussions. /liliStrategic, analytical, and data-driven approach. /liliCollaborative, proactive, and adaptable in fast-paced environments. /liliProficiency in Excel and PowerPoint; knowledge of SAP and Power BI is a plus. /liliFluent in Italian and English. /lipbEducation Experience /b /pliDegree in Fashion Management, Business, Marketing, or Communications. /lili3–5 years relevant experience in fashion wholesale, key account management, or retail luxury goods. /liliStrong network in fashion, streetwear, and media / influencer spaces is desirable. /lipAt adidas, we foster a culture of diversity, equity, and inclusion, believing it drives innovation and reflects our consumers. We seek candidates who embody our core behaviors : courage, ownership, innovation, teamplay, integrity, and respect. /ppJ-18808-Ljbffr /p #J-18808-Ljbffr