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Digital content marketing manager

Milano
Harmont & Blaine S.p.A.
Responsabile marketing
Pubblicato il 21 gennaio
Descrizione

PstrongHARMONT BLAINE - Mediterraneo style – Italian Soul /strong /ppHarmont Blaine is an upper-premium brand with an Italian soul and a strong international vocation. The brand was founded in Naples in 1986 from the passion of four founding brothers, embracing the philosophy of a total casual look for men, women, and children. Lively and casual, characterized by color and creativity. /ppFrom then until today, Harmont Blaine and its iconic Blaine dachsund - the brand's distinctive symbol - have achieved solid international expansion that, season after season, continues to advance thanks to a clear identity and brand image, marked by the playful and positive vibes of the Italian lifestyle and an unmistakable Mediterranean appeal: values encapsulated in the brand slogan, emVivere a Colori /em. /ppThe brand is currently distributed in 54 countries, with 90 mono-brand stores, 87 corners and department stores, as well as a digital and e-commerce presence. /ppbr/ppstrongYOUR FUTURE AT HARMONT BLAINE /strong /ppIf you're enterprising, dynamic, ambitious, and love a challenge, Harmont Blaine could be a significant opportunity for your career. You'll join the Digital Marketing team, contributing to the effective management of the e-commerce channel and Digital Marketing activities. /ppbr/ppstrongYOUR ROLE /strong /ppThe Digital Content Marketing Manager is responsible for driving the creation, execution, and optimization of digital content across owned, paid, and third-party platforms. The role ensures brand consistency, high-quality execution, and effective storytelling across international markets, supporting both brand and commercial objectives. /ppThe role reports directly to the Marketing Director and works in close collaboration with the E-commerce Manager, E-commerce Team, CRM Manager, and Social Media Coordinator. /ppThis is an individual contributor role with no direct reports. The position operates independently while leveraging the support of an external graphic designer for more operational and executional design activities. /ppbr/ppstronguLOCATION /u /strong /ppHarmont Blaine, via Tortona n. 37, MILAN - ITALY /ppbr/ppstronguKEY RESPONSIBILITIES /u /strong /ppstrongDigital Content Brand Execution /strong /ppPlan, develop, and manage digital content across website, email marketing, social media, paid campaigns, and marketplaces. /ppEnsure consistent brand identity, visual language, and tone of voice across all digital touchpoints. /ppSupport the evolution of digital storytelling in line with brand strategy and seasonal priorities. /ppContribute to UX and content optimization to improve engagement. /ppbr/ppstrongWebsite E-commerce Content /strong /ppManage homepage, landing page, and key commercial content updates. /ppWork closely with the E-commerce Director and team to support conversion and merchandising objectives. /ppProduce and adapt assets using Adobe Creative Cloud and Salesforce Commerce Cloud. /ppbr/ppstrongEmail Marketing CRM Collaboration /strong /ppExecute multilingual email marketing campaigns via Salesforce Marketing Cloud. /ppCollaborate with the CRM Manager on customer journeys, segmentation, and content alignment. /ppManage editorial planning, design, scheduling, and deployment of newsletters /ppbr/ppstrongSocial Media Collaboration /strong /ppPartner with the Social Media Coordinator/Manager to align content and campaign priorities. /ppSupport the creation of assets for organic and paid social media. /ppbr/ppstrongMarketplaces Third-Party Platforms /strong /ppAdapt content for platforms such as Zalando and El Corte Inglés. /ppManage post-production, resizing, and upload of digital assets. /ppbr/ppstronguREQUIRED SKILLS EXPERIENCE /u /strong /pulliSolid experience in digital content marketing or similar roles. /liliStrong understanding of digital ecosystems (website, email, social, paid, marketplaces). /liliHands-on experience with Adobe Creative Cloud. /liliExperience with Salesforce Marketing Cloud and Salesforce Commerce Cloud, or equivalent platforms. /liliAbility to manage multiple projects in a fast-paced, international environment. /liliFluent in Italian and English (written and spoken). /liliAdditional languages are a plus, with Spanish considered a strong nice to have. /li /ulpbr/ppstrongOTHER SKILLS: /strong /pulliPrecision, reliability, and detail-oriented. /liliAnalytical and problem-solving skills. /liliAbility to work in a team and collaborate with different company functions. /liliDeadline management and ability to work in complex and dynamic environments. /liliExcellent communication and interpersonal skills, including with international stakeholders. /liliProactive in improving related processes. /li /ulpbr/ppstrongWHAT WE OFFER /strong /pp· Join an inclusive company enjoying international expansion and /pporiented towards innovation; /pp· Join an organization where you will have the opportunity to interact with both highly experienced professionals as well as collaborative and stimulating operational peers; /pp· Opportunity for professional growth and development in the Digital Marketing area. /ppbr/ppstrongCOMPENSATION /strong /ppThe compensation package will be determined based on the candidate's experience and seniority, applying the CCNL Textile Clothing Fashion (Industry) agreement. /ppbr/ppstrongWELFARE /strong /pp· Contractual Supplementary Pension Plan /pp· Contractual Healthcare /pp· Employee discount on company product purchases /ppbr/ppstrongemDon't wait any longer! /em /strong /ppIf you think you have the right mix of passion and talent, send us your CV and join Harmont Blaine and its Italian lifestyle with a Mediterranean feel! /ppbr/ppemWe celebrate diversity and inclusivity: we do not discriminate based on ethnicity, gender, age, or other factors. This job ad is open to candidates of both sexes (Laws 903/77 and 125/91) and to people of all ages and nationalities (Legislative Decrees 215/03 and 216/03). /em /p

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