Role: Category Management Support – SOR EntertainmentProvide comprehensive support to the Head of Category (HC) in managing the Entertainment category, while independently handling key steps of the product development and category management process.Trends Analysis- Collaborate with Regional Heads of Entertainment, Marketing, and Communication teams to identify key licensing, consumer, and market trends.- Attend trade fairs and conduct store visits to gather innovative ideas and insights.- Maintain regular contact with Trading Companies to collect new product ideas and opportunities.Competitor Analysis- Conduct global analysis of competitors’ assortments and campaigns with support from local teams.- Monitor market positioning, pricing, and promotional strategies.Category Strategy- Collect and analyze data using Power BI to support strategic decision‑making.- Perform cross‑comparisons (e.g., PLUS vs MINUS analysis).- Collaborate with Supply Chain and GFT teams to ensure data completeness and accuracy.Category Meetings- Support the organization of weekly Operational Team Meetings.- Assist the HC in preparing Category Reviews and presentations.Licensing- Align with the Licensing Manager on current and upcoming licenses.- Manage the product approval process, including coordination of samples.Design- Draft Product Design Briefs for new products and key clients.- Ensure validation by the HC before sharing with the Product Design team.Product Development- Prepare Product Briefs including proposed assortment, specifications, and target costs.- Coordinate with the Sourcing Manager after HC validation.- Manage approval sample processes (Silver Seal samples).Packaging Development- Draft Packaging Briefs in collaboration with Sourcing, Quality, and Sustainability teams.- Oversee the full packaging development process, including:- Coordination with Creative teams- Translations- Photoshoots- Approval processes- Manage Gold Seal sample approvals.Cost Management- Analyze co