BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.
General Description:
Under the direction of the Associate Director, Customer Engagement this individual is responsible to maximize the performance of BeOne’s products in Italy. The Senior Product Manager develops and implements the defined go-to-market strategy and is responsible for achieving defined commercial targets being supported by defined resources and investment budgets.
Position is to be based in Milan:
Essential Functions of the job:
1. Building an image/brand vision and awareness for BeOne and its products in the oncology market in alignment with overall business strategy
2. Implementing local marketing strategies for upcoming launches in the oncology market.
3. Contribute to cross-functional creation of national brand plan and national tactics in alignment with international brand plan, including digital tactics
4. Builds and sustains strong relationship with KOLs and Ols, forms strategic partnership with key customers and account
5. Development of national brand communication plan in close collaboration with Associate Director, Customer Engagement and relevant functions
6. Identify agencies/vendors/technologies/tools that can benefit the execution of tactics
7. Develop and create customer-centric promotional tools/materials for field-force and general business use (e.g. brochures, slide decks, training materials, digital resources)
8. In close collaboration with cross-functional stakeholders (Sales, Market Access, Medical, Commercial Operation and Business Analytics etc.) generate relevant Market Insights (Market Research, etc.) that help develop targeted tactics and show impact of implemented tools as well as identify commercial opportunities and conduct innovative brainstorming session to support Brand strategies
9. Organize regular trainings and updates for Key Account Managers (KAMs)
10. Own and manage the Marketing budget; own project management (planning, execution, follow up) for commercial activities and projects together with admin support (contracts, invoicing, communication, reconciliation)
11. Project management for commercial activities and projects together with admin support (contracts, invoicing, communication)
12. Achievement of regional commercial goals and defined performance parameters.
13. Brand and budget planning and monitoring. Utilize analytical tools to assess marketing initiatives and generate actionable insights
14. Close cross-functional cooperation with colleagues in the other departments.
15. Keeping management informed of any market changes/competitor activities which are relevant to strategy implementation and development.
16. Participate and support local teams in preparing BeOne presence at national and international congresses, scientific meetings, symposia and workshops
17. Drive business decisions whereby patient care is at the center of the business conduct.
18. Ensure compliance across all areas to maintain the highest standards of patients focused ethical conduct in line with our values.
19. Consistently ensure operating in accordance with BeOne´s Standards of conduct and all applicable local laws and regulations.
Qualifications
20. Scientific education and experiences in this or similar positions, life science degree (university, college) and professional experience
21. More than 5 years of qualified work experience
22. Demonstrated success in a fast growing, entrepreneurial commercial environment.
23. Specific knowledge in the oncology market
24. High social competence and capacity for teamwork
25. Highly motivated, solution oriented and a positive attitude
26. Special knowledge in the field of lung and gastric cancers is desirable
27. Excellent and reliable contacts with important oncologists and opinion leaders in oncology centers/PBOs in our indications
28. Enjoying working in a commercial team and doing project work as well as networking
29. Makes things happen: has the right level of implementation skills.
Education Required: University degree preferred in business, economics, biological or medical sciences
Computer Skills: Good Computer skills required (good knowledge of MS Office suite)
Other Qualifications: Fluent in both verbal and written English; any other major European language of advantage
Travel: Approximately 30% of time
Global Competencies
When we exhibit our values of Patients First, Driving Excellence, Bold Ingenuity, and Collaborative Spirit, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.
30. Fosters Teamwork
31. Provides and Solicits Honest and Actionable Feedback
32. Self-Awareness
33. Acts Inclusively
34. Demonstrates Initiative
35. Entrepreneurial Mindset
36. Continuous Learning
37. Embraces Change
38. Results-Oriented
39. Analytical Thinking/Data Analysis
40. Financial Excellence
41. Communicates with Clarity