Overview Consumer Marketing Manager - Male Grooming IIG (Italy, Israel and Greece). Responsibilities Responsible for effective BMC (Business-Market-Combination) planning based on granular Source of Business analyses: partner with Business Marketing & Sales leaders to build the BMC handshake and ongoing performance management against plan. Orchestrates the BMC process and secures BMC targets in conjunction with Consumer Marketing Leader and Channel Leaders (across all BMC for the overall product portfolio in the Market). Drives demand generation and ensures that business performance is delivered according to KPIs such as yearly sales, market shares, Integral Gross Margin (IGM) through price realization and product mix in the Zone, A&P; and marketing ROI. Based on Personal Health IIG Strategy and Brand strategy in the Zone, develops and implements the 24 month rolling Integrated Marketing Plan (LMAP). Works cross business and cross-cluster to ensure all consumer facing marketing activities are covered in the Zone. Portfolio marketing, including omni-channel calendar (in which NPI sits) and portfolio management (phase in/phase out). Determines product portfolio for the Zone, setting up and executing roadmaps for the introduction of new products or updates and the phasing-out of existing products to ensure an optimal portfolio on the market with low stock costs. Collaborates with Trade & Shopper marketing to initiate and realize local trade marketing actions and promotions to stimulate sell-out and loyalty of the distribution channel. Optimizes the shelf (portfolio, price points, promotions) offline and online to drive brand preference, increase conversion and basket size. Allocates local A&P; spend as input for AOP cycles and BMC planning, securing the best investment mix (Consumer, Shopper & Media). Collaborates with Insight & Analytics to validate local Source of Business and provide local consumer insights about consumers, market, local trends, shopper profile and competition. Localization of global content and local content creation (influencers, PR, etc.) in collaboration with the Media team. Champions the voice of the customer and manages a holistic customer experience in the market including omni-channel calendar and portfolio management. You are part of The IIG Personal Health Marketing Team, where a professional but fun workplace atmosphere is valued. You will report to the Consumer Marketing Leader under the coordination of the Consumer Marketing team lead. Marketing Team Leader IIG. You will collaborate with many different teams and stakeholders both at local level (Italy, Israel, Greece) and at European level. You're The Right Fit If You Have Bachelor degree (preferably in Business Admin. with major in Marketing). 5-10 years working experience in the consumer domain, Personal Care electrical appliances industry and in activating marketing plans in B2C environments. Category Marketing capabilities (knowledge of online and in-store excellence and related KPIs i.e. Assortment Share, Promo/Flyer Share, Share of Shelf, Secondary Placement, Stock Availability). Language skills: English (fluent) in addition to Italian as local language. High analytical skills with proven track record and strong Excel knowledge. Global agility / International mindset, consumer-centric approach, data-driven decision maker. Ability to lead a cooperative effort among multifunctional teams. Valuable and strong team player with ownership mindset and results orientation; negotiation skills. Passionate for Health & Beauty / Personal Care matters. How We Work Together We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. About Philips We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others. Learn more about our business. Discover our rich and exciting history. Learn more about our purpose. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Hospitals and Health Care If you're interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here. J-*****-Ljbffr