Industry: Designer toys and collectible pieces
Location: Milan, Italy
Job type: Full time - Permanent
About POP MART
POP MART (09992.HK) is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services and immersive entertainment experiences to consumers.
POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established development and operation system. Our portfolio includes iconic characters such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS and Hirono. POP MART operates over 500 physical stores and more than 2,300 Robo Shops across more than thirty countries and regions, and through multiple cross border e commerce platforms reaches audiences in over ninety countries and regions, bringing joy to young consumers around the world.
POP MART has developed a comprehensive IP commercialisation ecosystem that spans multiple industries, deepening emotional bonds between fans and IPs while exploring broader opportunities for value creation. Our ventures include the world’s first immersive intellectual property themed park in the art toy industry, the expansion of its IPs into global markets through licensing and co-branding with leading global brands, and the curation of art toy expos and intellectual property themed exhibitions internationally. In Europe, POP MART has built a strong presence in key markets including the United Kingdom, France, Italy, Germany, the Netherlands and Spain, and is expanding into new high potential markets. Our expansion brings POP MART closer to European fans and offers new ways for them to connect with our IPs and stories.
For more information, please visit and our LinkedIn Career page.
What to Expect
POP MART is a fast-paced company with a young and multicultural team where you can expect to:
* Contribute to a fast-growing European business that combines retail, art, and creative storytelling
* Work with passionate teams across different countries, all connected by a shared love for designer toys and unique customer experiences
* Grow your skills through hands-on projects, collaborative learning, and opportunities to explore new ideas
Benefits
POP MART offers our employees:
* Monthly appreciation gifts featuring our latest POP MART designs
* A structured bonus scheme linked to company and individual performance
* Access to a confidential Employee Assistance Programme (EAP) for counselling and wellbeing support
* Training and development programmes that build both professional skills and creative thinking
* Regular team events that bring our people together to share ideas and celebrate our work
The Role and Candidate
We’re looking for a talented Regional Visual Merchandiser to join POP MART’s expanding European team. Reporting to the Head of Visual Merchandising (Europe) and working closely with our Retail and Marketing teams, you’ll play a key role in bringing our distinctive brand experience to life across all Southern Europe retail locations.
This is a unique opportunity to help shape the visual identity of one of the world’s leading designer toy brands within a growing market.
The role places strong emphasis on set and display design, including the creation of bespoke installations while still adhering to brand guidelines. We’re seeking someone who can think creatively, drive visual impact, and contribute to sales growth through engaging and consistent brand storytelling.
Responsibilities
* Develop and execute compelling regional visual merchandising strategies that align with POP MART's global brand guidelines while resonating with the EU market
* Design and implement eye-catching window displays, in-store layouts, and product presentations that highlight our designer toy collections
* Lead training sessions for store teams to ensure consistent and accurate execution of visual standards
* Support new store openings and marketing events, assisting with setup and on-site training
* Conduct regular store visits across Southern Europe to maintain visual consistency and provide hands-on guidance to country VM team and retail staff
* Collaborate with the Retail and Marketing teams to create seasonal displays and promotional campaigns that drive foot traffic and enhance sales performance
* Work closely with HQ Visual Merchandising and Design teams to localize global directives and tailor them to the Italy & Spain audience
* Analyse visual merchandising performance, using customer engagement and sales data to refine and optimize display effectiveness
Required Qualifications
* University degree or equivalent in Visual Merchandising, Retail Design, Event Setup, or a related field
* Minimum of 5 years' proven experience in visual merchandising, ideally with premium lifestyle brands. Experience in designer toys, collectibles, or fashion accessories is a strong advantage
* Strong portfolio showcasing creative visual storytelling and brand-aligned display concepts
* Exceptional attention to detail with a solid understanding of spatial planning and product presentation
* Excellent communication skills, with the ability to collaborate effectively in multicultural, cross-functional teams
* Proven ability to work independently while managing responsibilities across multiple retail locations
* Willingness and flexibility to travel regularly across Southern Europe and Europe
Desirable but Not Essential
* Experience in window and set merchandising, particularly within a global brand and fast-paced retail environment
* Strong understanding of local market trends and customer preferences in the designer toy, collectible, or accessories sector
* Prior experience managing or supporting a multi-store retail portfolio
* Familiarity with Asian pop culture and current designer toy trends, including the influence of social media on customer engagement and brand perception
Your Application
If the opportunity sounds interesting to you, please apply with your updated CV via “Apply Now” or email to ita.hr@popmart.com.