Experteer OverviewAs Marketing Manager for Italy, you will translate the regional plan into local strategies to grow brand awareness, physician engagement, and market expansion within budget. You will collaborate with cross-functional teams to localize campaigns, manage media and digital activity, and support product launches with regional support. You'll build a KOL network and provide insights to shape NPD and global strategy. Your role combines analytics, execution, and country leadership to deliver the marketing plan and capitalize local growth opportunities.Retribuzione / BenefitsTranslate regional marketing plan to Italy-driven initiatives within OPEX budgetLocalize campaign materials and execute media planning (digital included)Develop local evidence (publications, speakers) and manage local Congress/exhibitionsBuild and maintain KOL network (speakers, customers, institutions)Lead communication as part of country leadership team to execute marketing plansProvide country market insights and analytics to support ROI, NPD, and global strategyCollaborate with sales, finance, and global/regional marketing teams to align on campaigns and training collateralSupport product launches with localized materials, educational content, clinical support, and online communicationUtilize digital platforms to deliver and optimize the planTravel regularly to the responsible market and HQ as needed
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