Company Description
Inspired by the **** Moon landing, Moon Boot is the timeless winter boot that blends functionality with style.
Globally recognized for its uniqueness and revolutionary design, Moon Boot continues to captivate generations with an irresistible mix of bold and eccentric aesthetics, a surreal attitude, and a playful, gender-neutral spirit that takes you "out of this world."
Moon Boot is a product that defined an era, creating an entirely new category and becoming an international icon.
Tecnica Group is a company that promotes equal opportunities and values the diversity of its team.
We welcome and evaluate all applications for open positions based on skills and suitability for the role, regardless of gender, ethnicity, nationality, cultural background, affectional and sexual orientation, marital status, disability, caregiving responsibilities, age, religion, or personal beliefs.
Position
We are looking for a
Digital Marketing Assistant – APAC
to join our team based in Milan.
The selected candidate will support the development and execution of the brand's online presence and commercial growth across key APAC markets (China, Korea, Japan), with a primary focus on China.
This role will be directly involved in managing Chinese digital channels and e-commerce platforms (Little Red Book/Xiaohongshu, WeChat, Weibo, Tmall).
The ideal candidate is a native Chinese speaker, culturally fluent, and capable of bridging global strategy with local execution within China's fast-evolving digital landscape.
Key Responsibilities
Social Media Management
Support the line manager in managing and operating the brand's accounts, ensuring engaging, localized, and brand-consistent content;
Coordinate content calendar planning, adapting global assets into culturally relevant local activations and campaigns;
Monitor community engagement and platform performance, sharing insights with the global team;
Agency & Media Supervision
Supervise and coordinate the local Chinese digital agency for WeChat, Weibo, Little Red Book operations and media buying activities;
Review content, media plans, and reporting to ensure alignment with brand KPIs and overall digital strategy;
E-commerce & Tmall Operations
Oversee day-to-day operations on Tmall, ensuring accurate product listings and effective promotional activities in collaboration with the local Tmall Partner;
Manage internal workflows across departments to ensure smooth delivery processes and effective communication;
Support internal reporting and continuous process improvement;
Requirements
Bachelor's degree in Digital Marketing, Marketing, Communications, Chinese Language and Culture, or a related field;
Previous experience in digital marketing or e-commerce is required, preferably within fashion, lifestyle, or luxury sectors;
Native Chinese speaker with excellent command of English (Italian is a plus);
Strong understanding of Chinese digital platforms (Weibo, WeChat, Xiaohongshu, Tmall) and local consumer behavior;
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and familiarity with digital analytics tools;
Excellent organizational and communication skills, with a proactive and collaborative mindset;
Place of work: Milan;
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