Scope of the role: In this role, you will be part of the SoHo & SME Marketing Team as Product Manager focused on micro-business customer base (companies with up to 9 employees) with the main objective to maintain and grow the value of mobile and fixed customer base (convergent customers). Moreover, having a broad view on all the core products, the role includes also the responsibility of the loyalty and reward program for all Vodafone Business segments. Main accountabilities: - Definition of commercial strategy for Convergent customer base, in terms of outbound and inbound campaigns, including pricing definition with a total account perspective - Customer base and deact analyses, for identifying useful insights for reaching commercial targets, such as churn and outflow - Establishment of close relationships with all sales channels (inbound and outbound, physical and phone) to deliver commercial targets - Budget planning, constant monitoring of deact and renewals performance, nontheless continuous correction of commercial levers given to sales channels - Continuous improvement and definition of the commercial offer, along with the processes related to the customer experience - Management of Loyalty & Reward program (accountability for all Vodafone Business segments), by identifying commercial partners for offering rewards/gratuities to the customer base, along with the definition of commercial campaigns for promoting the program Targets: - Churn Convergent CB (%) - Outflow (€k) - Customer Base Management (€k), which is the spending dedicated to keep the customer base with Prevention/Retention/Upsell/Xsell initiatives - accesses to the Loyalty program and related redemtpion - NPS Minimum skills and competencies: - Analytical thinking and problem solving attitude - Strong attitude to complexity management - Collaboration - Proactivity - Stakeholder management - Project Management Must have qualifications: - University Degree or equivalent - Excellent use of Excel - Good understanding of services industry, where knowledge of TLC/ICT is a plus - Basic use of SAS is a plus