**Scope of the role**:
In this role, you will be part of the SoHo & SME Marketing Team as Product Manager focused on micro-business customer base (companies with up to 9 employees) with the main objective to maintain and grow the value of mobile and fixed customer base (convergent customers). Moreover, having a broad view on all the core products, the role includes also the responsibility of the loyalty and reward program for all Vodafone Business segments.
**Main accountabilities**:
- Definition of commercial strategy for Convergent customer base, in terms of outbound and inbound campaigns, including pricing definition with a total account perspective
- Customer base and deact analyses, for identifying useful insights for reaching commercial targets, such as churn and outflow
- Establishment of close relationships with all sales channels (inbound and outbound, physical and phone) to deliver commercial targets
- Budget planning, constant monitoring of deact and renewals performance, nontheless continuous correction of commercial levers given to sales channels
- Continuous improvement and definition of the commercial offer, along with the processes related to the customer experience
- Management of Loyalty & Reward program (accountability for all Vodafone Business segments), by identifying commercial partners for offering rewards/gratuities to the customer base, along with the definition of commercial campaigns for promoting the program
**Targets**:
- Churn Convergent CB (%)
- Outflow (€k)
- Customer Base Management (€k), which is the spending dedicated to keep the customer base with Prevention/Retention/Upsell/Xsell initiatives
- # accesses to the Loyalty program and related redemtpion
- NPS
**Minimum skills and competencies**:
- Analytical thinking and problem solving attitude
- Strong attitude to complexity management
- Collaboration
- Proactivity
- Stakeholder management
- Project Management
**Must have qualifications**:
- University Degree or equivalent
- Excellent use of Excel
- Good understanding of services industry, where knowledge of TLC/ICT is a plus
- Basic use of SAS is a plus