PpAccording to the guidelines defined by the Marketing Manager, the Brand Manager is responsible for developing and managing the business of assigned brands and the relative consolidated profitability, in full collaboration with RD, Communication and Sales teams. /ppThe Brand Manager shall elaborate the new launches briefing, manage the Go to Market Plans for the assigned brands and furthermore coordinate the accurate execution of all phases in the Product Development process, as well as the definition and implementation of the Annual Marketing Plans and the Long – Term Company plans. /ph3Main Responsibility: /h3ulliensure the Brand best net profit returns, both on net sales and on ROI of marketing investment, by highlighting Pettenon Cosmetics strengths (RD, industrial know how, distributive capacities etc.); /lilidefine and propose, to the Marketing Manager and Head of Marketing, the Annual Marketing Plan and the relative budget, by arranging the implementation of the annual communication and the trade marketing and communication plans with the Sales Communication and the Trade Marketing dept; /liliensure the implementation of the actions stated in the approved Marketing Plan for the Domestic and International Markets; /liliachieve the commercial development and profitability targets by managing the Consolidated Profit and Loss per Brands agreeing with the Sales and Finance teams the following: /lilidistribution policies; /lilidiscounts; /lilicommercial initiatives; /lili_sampleslisales forces cost; /lilimarketing expenses. /li /li_samples /ulpThroughout the course of the year, the Brand Manager shall monitor the progress of the objectives cited above and promotes any necessary corrective actions; /ph3Additional Responsibilities: /h3ulliensure that the functions in charge shall respect the timing of the Product Development Process, by guaranteeing that the start of the process adheres to the corporate calendar deadlines, with particular reference to the Briefing and RD / Product Development Process. /lilielaborate, before the start of the briefing process, the reports on the performance of main markets for the managed brand, and the qualitative and quantitative analyses regarding sales, markets, volumes, profitability, trends and competitors; /lilielaborate the Collection Briefing, by defining the collection structure, the model / sku number (models, horizontal front sizes, colour), the product typology / materials / consumer targets, price ranges, the target prices, and the second margin target; /liliensure innovation funnel feed with project ideas based on consumer insights and market white spaces analysis, ensuring necessary market and consumer testing to deliver rolling 3 yrs brand brand development /liliidentify the adequate product price positioning in the market, based on indications from sales structures, by guaranteeing that the target is respected and proposing to the Marketing Manager and Head of Marketing, where appropriate, settled actions to ensure the reorganisation of the forecasted positioning and/or of the required margins; /lilidefine the sales forecast for new products, at the start of the industrialisation phase, by assessing the commercial previsions defined by the Sales teams; /lilipresent new launches to the Sales teams, customers, distributors and partners; /lilidefine the service priorities for markets and channels, in collaboration with the Sales team, in order to maximise the client satisfaction and achieve the targets required; /lilisupervise the marketing materials development for assigned brands, by ensuring that they are in line with the Brand objectives as well as with the delivery and implementation requirements in the different markets of presence; /lilimanage, develop and train the human resources reporting directly to her/him, in accordance and agreement with the guidelines provided by the Human Resources Department. /li /ulh3Requirements: /h3ulliDegree in Economics/Marketing/Digital Marketing /liliPrevious experience in the role of min. 5 years, in multinational contexts, preferably in the beauty industry, FMCG headquarters /liliMarketing driven attitude, creative and innovative but with analytical approach /liliResult oriented, curious and open mindset for new ecomm trends /liliMarketing/Go to Market management skills, digital acumen, sales know-how /liliTeam player, project leader /liliInspire trust /liliCollaborative, with clear communication skills and proactive approach to innovation /liliItalian and English fluency /li /ul /p #J-18808-Ljbffr /li