The Commercial Director, O&M EMEA is responsible for developing a commercial strategy covering all segments and channels to maximize total revenue, profit performance, and market share penetration of the hotel.
What will I be doing?
The Commercial Director, O&M EMEA develops and executes a comprehensive commercial strategy across all segments and channels to enhance revenue, profit, and market share in the EMEA region. This role involves supporting various teams including Revenue Management, Sales, Catering and Events, Marketing, eCommerce, and Public Relations, while collaborating effectively with support teams. Responsibilities include sharing F&B commercial activities with relevant managers, developing teams, and acting as a key business partner to the Hotel General Manager.
The role ensures strategic alignment for all revenue streams, maximizing system utilization to generate the highest revenue possible from all spaces and departments. The Commercial Director leads, coaches, recruits, and retains talent, manages performance, and evaluates team members against KPIs, working within a 4D structure on property. Key tasks include:
1. Driving top-line revenue and forecasts through strategic implementation and utilizing all available tools and intelligence, covering all revenue streams including Rooms, GC&E, F&B, Leisure, and Spa.
2. Collaborating with the GM, Finance, and Operations to maximize profits.
3. Ensuring all pricing and rate strategies are in place to maximize sales and market share.
4. Supporting marketing, sales, and PR activities at the hotel level, liaising with regional teams for optimal performance.
5. Working with Revenue Managers to establish and review demand strategies and pricing.
6. Maintaining strong relationships with stakeholders, owners, and support teams to ensure commercial benefits.
7. Presenting strategies to regional teams and stakeholders, conforming to brand standards.
8. Monitoring market trends and adjusting strategies accordingly.
9. Participating in leadership activities within the hotel and region.
What are we looking for?
The ideal candidate maintains a guest-focused attitude with the following qualifications:
* Minimum of 3+ years in hospitality/travel industry in a revenue or commercial role.
* Experience presenting to senior executives and groups.
* Experience working in a collaborative, matrixed environment.
* Experience analyzing financial data for strategic decisions.
* Experience identifying and evaluating business opportunities.
* At least 3 years managing a sales or commercial team.
Additional advantageous qualities include:
* More than 3 years of relevant work experience.
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