Product Marketing Manager
We are seeking a seasoned Product Marketing Manager to drive the go-to-market strategy for our SDK product. This role requires a strategic thinker who can effectively communicate with technical audiences, shape messaging, and connect the dots between product features and customer value.
About the Role:
* Become a subject matter expert on the Beefree SDK, market, and customers.
* Craft clear, differentiated messaging and positioning for the Beefree SDK.
* Lead product launches by developing thoughtful go-to-market plans that align Product, Engineering, Sales, and Marketing.
* Partner with our Developer Advocate to co-create technical stories, identify pain points from the dev community, and produce content that resonates with technical audiences.
* Measure and optimize GTM impact by collaborating with Product and customer-facing teams to track adoption and understand what resonates with our audience.
You'll work on:
* Messaging frameworks and value prop docs
* GTM and launch briefs
* Internal product education and training materials
* Release notes
* Landing pages and technical solution overviews
* Competitor comparisons
* Sales enablement content
* Customer-facing content in partnership with DevRel and Marketing (e.g. webinars, product demos, email campaigns, or customer stories)
What We're Looking For:
* Experience bringing SaaS products to market
* Comfort with technical products and audiences
* Exceptional collaboration skills
* Strong project management skills
* Outstanding written and oral communication skills
Perks of Joining Our Team:
* Your choice of equipment: Choose between a PC or Mac laptop, plus monitor and accessories
* Competitive salary & incentives: Tailored to your experience and location, with incentives to reward your impact
* Remote flexibility: Work from various locations with flexibility that fits your lifestyle
* Recharge time: Take at least three weeks of vacation per year to recharge
* REST Program: Standardized time-off options, including Parental, Caregiving, Sick, Sabbatical, Bereavement, and Volunteering Leave, promoting work-life balance and inclusivity
* Team retreats: Join us for annual retreats
* Professional development: Access industry-leading resources, tools, and events for growth and development