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Brand marketing manager

Roma
Arsenale Group SpA
Responsabile marketing
Pubblicato il 29 ottobre
Descrizione

Ph3Who We Are /h3pArsenale is a multi-brand Group capable of providing a comprehensive service to the largest and most renowned luxury global market operators who wish to expand in Italy. Founded and supported by internationally renowned entrepreneurs and investors, Arsenale aims at creating the leading luxury hospitality group in Italy. To pursue that ambition, the Group launched an impressive investments plan to boost tourism and made-in-Italy through the acquisition, re-development and enhancement of iconic hotels and hospitality solutions in the most beautiful locations of the country. /ph3Who We’re Looking For /h3pReporting directly to the CMO, as a Brand Manager, you will be responsible for developing and executing strategies to enhance the brand image of Arsenale and its luxury products/services and drive customer engagement. You will work closely with cross-functional teams to ensure brand consistency and effectiveness across all channels, and alignment with company values. The ideal candidate will have a passion for luxury hospitality, strong marketing skills, and a keen eye for detail. This role requires a deep understanding of the luxury market, consumer behaviours, and trends. /ph3Key Responsibilities /h3ulliBrand Strategy Development /liliBrand Marketing and Communication /liliBrand Partnerships and Collaborations /liliBrand Identity and Visual Identity /liliBrand Performance Analysis /liliTeam Collaboration /li /ulh3Requirements /h3ulliBachelor’s degree in marketing or a related field. Master\u2019s degree preferred. /liliProven experience (5+ years) in brand management, preferably within major agencies that manage international and/or luxury hospitality brands, is a plus. /liliDeep understanding of luxury consumer behaviour, market dynamics, and trends. /liliStrong understanding of marketing principles, strategies, and tactics. /liliProficiency in relevant software tools and platforms, including Adobe Creative Suite, and social media management tools. /li /ulh3Skills /h3ulliExcellent communication, presentation, and interpersonal skills. /liliExcellent aptitude for relationships: the ability to communicate adequately with heterogeneous professionals – in terms of training, culture, and language. /liliAbility to collaborate effectively with cross-functional teams. /liliAbility to multitask, prioritise, and meet deadlines in a fast-paced environment. /liliCreative mindset with a keen eye for design and aesthetics. /liliFlexibility to adapt to changes. /liliProficiency in both English and Italian. /li /ulh3Compensation /h3pThe compensation package will be commensurate with the candidate’s experience and professional background. /p /p #J-18808-Ljbffr

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