Marketing manager

Marketing Manager – Italy

Milan, Italy (Hybrid – 2–3 days in the office)

Permanent | Full-time

Salary | Up to €45,000 plus bonus

About Amtivo Group

Amtivo Group provides certification, inspection and training services to government bodies, multinational organisations, enterprise clients and SMEs across more than 40 countries. Our vision is to help organisations reach their true potential by making governance, compliance and inspection a positive, valuable experience.

We deliver confidence and assurance through impartial, expert certification services, sector expertise and an exceptional client experience.

The Role

We are looking for a Marketing Manager (Italy) to lead the activation and localisation of centrally developed marketing programmes within the Italian market, while also delivering territory-specific initiatives that support local commercial priorities.

Working closely with the Regional General Manager, Sales leadership, and central marketing teams, you will act as the vital link between global marketing strategy and local execution. You'll bring strong local market insight, ensure campaigns resonate with Italian audiences, and help drive pipeline growth through effective campaign, partner and event activity.

This role requires fluency in Italian and English, including the ability to translate and adapt marketing content from English to Italian.

Key Responsibilities

Territory Marketing Strategy & Planning

• Develop and manage a quarterly marketing roadmap for Italy, aligned with central campaigns and local priorities
• Ensure marketing activity supports pipeline generation, partner engagement and revenue growth
• Provide local market insight and performance feedback to central marketing teams

Campaign Activation & Localisation

• Activate centrally developed campaigns within the Italian market
• Adapt messaging to suit local sectors, partners and market context while maintaining brand consistency
• Extend campaign reach through partner networks, events and sales collaboration
• Communications & Digital Promotion
• Deliver territory-specific communications such as event and webinar promotions
• Promote campaigns and initiatives via approved digital and social channels
• Ensure all activity aligns with brand standards and contact governance

Partner Marketing

• Activate partner marketing programmes in collaboration with central teams
• Support partner-led campaigns, webinars and events to drive engagement and pipeline
• Events & Local Initiatives
• Coordinate events, webinars, trade shows and sponsorships aligned to territory goals
• Ensure local initiatives amplify central and partner marketing programmes

Sales Alignment & Performance Reporting

• Work closely with sales teams to support opportunity development and lead follow-up
• Monitor and report on marketing performance, pipeline contribution and engagement
• Present insights at Monthly Business Reviews and leadership meetings

What We're Looking For

• Fluency in Italian and English
• Proven experience in B2B marketing, ideally within professional services or regulated industries
• Experience delivering campaigns, events and/or partner marketing initiatives
• Strong stakeholder management skills in a matrix organisation
• Highly organised with strong project coordination capabilities
• Experience supporting sales teams and contributing to pipeline growth
• Desirable experience
• Multi-territory or international marketing environments
• Partner or channel marketing
• Regulated industries

Tools & Platforms

• HubSpot
• CRM and marketing automation platforms
• Event and webinar platforms
• Project management tools (e.g. Asana)
• Analytics and reporting dashboards

What's On Offer

• Hybrid working (3 days office-based)
• Ongoing skills development
• Exposure to multiple brands, products and international markets
• A supportive, friendly team environment
• A dynamic, forward-thinking organisation that values innovation

At Amtivo, we are dedicated to fostering a diverse, equitable, and inclusive environment where authenticity thrives. We believe that true collaboration stems from valuing every individual's unique perspective and experience. Our commitment to agility empowers us to adapt and innovate, driving superior performance. Upholding the highest standards of integrity, we strive to create a workplace where everyone feels respected, valued, and inspired to contribute their best.

Amtivo Group is an Equal Opportunities Employer. The organisation provides equal employment opportunities regardless of ethnic origin, gender, nationality, religion, physical ability, sexual orientation, marital status, parental status, or medical history.

Due to the high volume of applications we receive we are not always able to provide individual feedback. We aim to contact applicants within 14 days if selected for interview.