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Senior brand manager, neuroscience

Roma
AbbVie
Brand manager
Pubblicato il 16 marzo
Descrizione

Ph3Company Description /h3 pAbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology, neuroscience, and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube. /p h3Job Description /h3 h3Scope /h3 pThe bSenior Brand Manager, Neuroscience /b is responsible for leading and defining the Brand Strategy, ensuring alignment with both global and local processes and procedures. This role oversees and coordinates the activities of the Marketing Team. /p h3Main Responsibilities /h3 h3Business Financial Acumen /h3 ul liSupport the Business Unit Manager in Brand Financial processes /li liBudget allocation and monitoring /li liMonthly performance analysis /li liBrand SOP preparation /li li1‑year Financial Plan Long‑Range Plan /li /ul h3Analysis to Insights /h3 ul liMarket Brand Analysis and Market Research /li liTrends monitoring and Market/Competitive/Customers actionable insights collection /li /ul h3Customer Strategy /h3 ul liLead the development of the Brand Functional Plan, coordinating the inputs of all Brand/In‑Field Team members, in alignment with the Brand strategic framework defined under the supervision of the Business Unit Manager /li /ul h3Marketing Mix Optimization /h3 ul liEnsure coordinate the implementation of all activities related to the Functional Plan /li liProvide an innovative and patient‑centric mindset and a multi‑stakeholder approach to meet strategic Brand objectives /li /ul h3Effective Engagement /h3 ul liResponsible for the Customer engagement digital evolution and the delivery of Advanced Customer Experiences /li liCoordinate the execution of the In‑Field team excellence main processes and ensure the understanding of their purpose from the In‑Field team /li /ul h3Internal External Stakeholder Alignment /h3 ul liLeverage strong relationships with international and local internal stakeholders /li liDemonstrate comprehensive understanding of the external stakeholders’ needs and behaviors through effective presence on the field and robust connection with In‑Field Team /li /ul h3Qualifications /h3 h3Skills and Experience /h3 ul liDegree level education (or equivalent), preferably Life Sciences or Economics /li liMinimum 3‑5 years of relevant experience with proven track record of success within Biotech/Pharma /li liStrategic Thinking mindset /li liLeadership; Coaching /li liSolid working knowledge of healthcare environment /li liProject Management skills /li liLocal and international mobility /li liEnglish language proficiency verbally and in writing /li /ul h3Preferred /h3 ul liPeople management experience /li liIn‑field Experience is a plus /li liKnowledge within specialized therapeutic area (Neuroscience) /li liProduct launch management support /li /ul h3Main Stakeholders /h3 ul liExternal: Patients, Health Care Professionals, Key Opinion Leaders, agencies (MR, PR, digital) /li liInternal: In‑field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team /li /ul pAbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. /p pUS Puerto Rico only – to learn more, visit /p pUS Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: /p /p #J-18808-Ljbffr

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