Sales director, retail planning

Sales Director - International | Blanket
Location: Rome, Hybrid
Languages: English (C1/C2)

Our client offers the legal way to show movies and TV in public or commercial spaces across the globe in more than 28 countries. This is a senior commercial leadership role at the heart of our client’s international growth plan. You will be part of the brand new Central team who will be located at their office in Rome, Italy. As Sales Director- Blanket, your role will be central and you will own the performance of their recurring blanket licensing business across their international portfolio of territories. Spain, Switzerland, Scandinavia, Singapore, Hong Kong, Poland, South Africa, Hungary, Austria, and our agent markets. A blanket license is an annual certificate that grants businesses and organizations legal permission to show copyrighted movies and TV programs in public or commercial spaces.

You will lead the international Blanket sales effort across these markets: setting targets, driving pipeline, embedding playbooks, and coaching territory teams. To deliver consistent, predictable Blanket revenue growth across the international portfolio by deploying a disciplined, playbook-led sales operating model and by holding country teams to a clear, common standard of execution.

Sales leadership and team management
Lead the Blanket sales function across the assigned international territories, with direct line and dotted-line oversight of country sales teams
Set, track and deliver weekly, monthly and quarterly Blanket targets and KPIs in each market
Coach, develop and hold accountable the territory sales leads; Sales operating model and execution
Own and continuously improve the international Blanket sales playbook- targeting, messaging, objection handling, vertical campaigns, sales process
Drive consistent CRM discipline and pipeline hygiene across all territories
Lead vertical strategy across key segments- corporate, hospitality, retail, education, healthcare, public sector
10+ years of B2B sales experience, with at least 4–5 years leading international or multi country sales teams
~ Demonstrable track record of growing recurring B2B revenue in a managed-portfolio environment
~ Strong commercial discipline: forecasting, pipeline management, KPI ownership, CRM-driven decision-making
~ Able to travel up to 25%, primarily within Europe
~ Hands-on leadership style - comfortable getting close to the deal, the data, and the team
~ Fluent business English (C1/C2). Italian, Spanish or another European language welcomed but not required
~ Background in licensing, IP, media, entertainment, software or another subscription/recurring B2B model is preferred


Permanent (CCNL Commercio) €80.000 - 85.000 euros base (14 months) + 15% bonus on objectives
A leadership role across a multi-country international portfolio with a clear plan
Our client is a leading global copyright licensing organization, founded in the UK in 2004. Operating across 28 countries, they represent over 5,000 rights holders, including major Hollywood studios such as Disney, Universal, and Paramount, as well as independent TV producers. They facilitate the legal public display of movies and TV programs by issuing "Public Performance" licenses to businesses and organizations worldwide. With a dedicated team of over 200 professionals worldwide, they are now further strengthening their established Italian office, which will serve as the central hub for their international team.

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