Join to apply for the WESTERN EU MARKETING MANAGER role at Fratelli Polli S.r.l. Nata nel 1872, Fratelli Polli Srl è ben presto divenuta azienda leader nel settore delle conserve vegetali e delle salse, conquistando un ruolo da protagonista nel mercato nazionale e internazionale. Presente in 56 paesi del mondo, la sua visione è improntata alla coerenza fra valori aziendali, qualità degli ingredienti e dei prodotti, fedeltà alle esigenze del consumatore. Responsibilities Analyse food trends, consumer understanding, market data and manage cross-market innovation researches, concept and product test (both quali and quanti) Hunt new ideas and Business solution in coherence with the Brand strategy Translate New Product Development into product strategy (1-3 years), transforming each industrial or R&D innovation into a consumer success Lead central cross-functional team into innovation flow Project leadership BUs coordination, making a bridge on: Innovation Projects, Marketing activities, Packaging and communication declinations, and all operative matters between HQ and European BUs Roll out Plan and Marketing Activity Plan Support BUs to develop impactful customer presentations Support BUs to develop marketing activities to speed Awareness/trial or to create frequency/Repurchase Trade Marketing: Work in close relationship with sales dept. developing Trade marketing Strategy to define priorities per Area/Customer/Format Trade marketing activities to improve Shelf visibility, product appealing and speed sellout Assortment and price analysis Monitoring promo impact and effectiveness Instore activations Leading new product launches and updating their performances Business Mastering Budget performance monitoring Margin/Mix/portfolio analysis & optimization Marketing and trade marketing Spending Qualifications Strong experience in Projects management (think X objectives, define priorities, establish strong relationship with functions, coordinate countries, lead timing…) Strong Leadership and Relation skill Good Experience in communication leading process, media plan and consumer activity Good Analytical and Financial skills Fluent English. French and German as a plus Good Presentation skills Experience in packaging management Proactivity, Creativity and open minded 5 years in MKTG management Experience in FMCG is a must. Experience in International background and in ambient-food it’s a plus Reporting to: CHIEF MARKETING OFFICER Location: HQ Monsummano Terme (PT) J-18808-Ljbffr