Senior Performance Marketing Manager (B2C)
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On-site – Lido di Camaiore (LU)
Italia Gas e Luce a fast-growing B2C energy company with American ownership, focused on measurable growth and customer acquisition.
Based in Lido di Camaiore (Lucca), we've grown rapidly in both customers and team over the past few years. We are now looking for a Senior Performance Marketing Manager to take full ownership of our digital acquisition and conversion strategy and directly contribute to revenue growth.
This is an on-site role with direct interaction with the American owners and the Italian marketing and sales team.
Your mission is to drive growth through performance marketing. You will be responsible for generating high-quality leads, improving conversion rates, and turning marketing investment into measurable sales results. This is a hands-on role where you will directly manage campaigns and continuously optimize performance across the full funnel.
What You'll Do
Own and drive lead generation and lead conversion across digital channels.
Manage campaigns in-house (no external agencies) on platforms such as Google Ads, Meta, and other performance channels using Google Analytics (GA4), Google Tag Manager, and SEO tools.
Manage and optimize price comparison websites as key acquisition channels.
Develop and execute B2C performance marketing strategies to increase customer acquisition, sales, and market share.
Continuously test and optimize campaigns, landing pages, and funnels (A/B testing mindset).
Monitor competitors, market trends, and customer behavior to identify growth opportunities.
Work closely with the sales team to ensure marketing efforts directly support commercial objectives and lead quality.
Track and analyze performance metrics (leads, conversion rates, ROI) and translate data into actionable insights.
What We Offer
Full-time employee contract.
Competitive salary based on experience and proven results (+ meal vouchers).
A role with real ownership and visible impact on company growth.
A dynamic, international, and fast-growing environment.
On-site position at our headquarters in Lido di Camaiore. xpavfwm
If you are a performance-driven marketer who wants to see campaigns turn into real sales, we'd love to meet you.
Apply now and help us scale smarter and faster.