Herman‑Scheer is a brand consultancy that creates brands, products, and experiences for businesses that keep people healthy. We focus on a range of sectors, including disruptive healthcare, wellness technology, healthy food and beverages, fitness and recreation, and personal care. We have a 17 person team that is primarily remote with an office space in Venice for occasional in person meetings and working sessions.
As a Strategist‑Copywriter, you will craft compelling narratives and collaborate closely with creative directors, strategists, designers, and project managers. Your role will involve developing clear, engaging, and strategically driven copy across a variety of channels and formats — from brand messaging and campaign concepts to digital content — ensuring that every piece of writing aligns with our client partners’ business goals and brand voice.
You might be the one if:
* You have 4+ years working as a strategist or copywriter at an agency, startup or similar environment writing for modern consumer brands across multiple categories.
* You’re a sharp editor and a versatile writer able to shift from punchy campaign language to long‑form narrative without losing the thread.
* You can translate complexity into simplicity, and simplicity into something emotionally resonant.
* You possess a strong curiosity and ask the hard questions.
* You thrive in a fast‑paced, entrepreneurial environment and can work autonomously.
* You like figuring out how systems and processes can work better.
* You’re willing to learn new things on the job, and you value giving and receiving feedback as part of the work.
* You’re invested in and well‑versed in cultural and market trends to ensure fresh insight and perspective are brought into the research and creative process.
* You’re energized by diverse perspectives, ideas, and experiences.
* You’re excited by the future of writing including AI tools and want to explore how they can support the craft.
Responsibilities
* Create verbal identity systems, including taglines, manifestos, and descriptive language.
* Partner with the Strategy team to translate insights into clear, compelling strategic plans, ensuring that the strategic foundation is reflective of the brand’s vision and business objectives.
* Articulate the brand’s core narrative, greater vision, value propositions, and positioning, ensuring alignment with audience needs.
* Develop tone of voice guidelines that define how a brand speaks across contexts.
* Lead brand and product naming explorations that deliver on the brand strategy.
* Craft compelling copy for key brand touchpoints such as websites, packaging concepts, and email communications.
* Collaborate with strategists and designers to ensure creative ideas are insightful and deliver upon client objectives.
* Experiment with AI and emerging tools to expand what’s possible in copy development and testing.
* Conduct cultural and competitive scans to uncover how language shapes relevance.
* Contribute to client workshops and presentations, helping brands articulate their voice and story.
* Help build the foundation for a growing Verbal Identity practice at Herman‑Scheer.
* Act as a thought leader within the agency, providing strategic and creative perspective to projects, and helping elevate the quality of writing across the team.
* 100% medical, vision, and dental coverage
* 15 days of PTO and 6 sick days
* Employer‑Sponsored Life Insurance coverage
* Employer‑Sponsored Short Term Disability Insurance
* Employer‑Sponsored Employee Assistance Program (EAP)
* $50/month Health & Wellness stipend + $50/month Work From Home stipend
* $600/year Learning & Development stipend
* $250 initial WFH set‑up benefit
* HS Winter Break (week between Christmas and New Years)
* Apple computer and gear
* Work alongside great people, doing great work for great clients
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