Brand Marketing Manager | Opening Mama Shelter Lake Como (M/F/NB) Full-timeJob-Category: MarketingJob Type: PermanentJob Schedule: Full-Time
Founded in 2008 by Serge Trigano and his sons Jérémie and Benjamin (co‐founders of Club Méd), Mama Shelter is a creator of living spaces and a daily director.Each Mama tells the story of the city in which it is located, and all influences blend together. Whatever your role, we're all here to make the customer experience as unforgettable as possible.Our growth has enabled us to offer our teams great career paths through internal development and international mobility, and it's not a question of diplomas or years of experience.Mama Shelter is part of Ennismore, a creative hotel group rooted in cultures and destinations, with a global portfolio of brands. Mama is an inclusive company, and our ambition is to recruit and promote diverse talent. Our advertisements are gender‐neutral, so the masculine gender is used here to lighten the text.You must be fluent in Italian as well as English. Please send an English version of your CV.THE MISSIONReady to elevate Mama Shelter's brand to new heights? We're searching for a creative and proactive Marketing Manager to join our vibrant team and drive our marketing and PR efforts. If you're passionate about media relations, event planning, and supporting our F&B and sales teams, this 360 degree role is perfect for you.Develop the exposure of Mama Shelter brand.Create and update in‐house communication materials (posters, menus, flyers, collaterals, etc.).Track and analyse the impact of your marketing actions (social media performance, PR coverage, event results).Align with the central Brand team to ensure a consistent voice across the world.Define and roll out the social media strategy for the hotel and its outlets in the local market.Produce visual and editorial content for local social accounts (Instagram, TikTok, Facebook, etc.).Build and maintain relationships with local journalists, media, and content creators.Plan, build and orchestrate an annual event calendar aligned with global activations and local trends.You're the pro in tough situations: stay calm and make the right call when things get tricky.You own your oops moments: mistakes happen – you own them, learn from them, and help the team avoid them next time.ADDITIONAL QUALITIES
Team player (and solo star): whether you're working with the squad or flying solo, you nail it.We organise an initial telephone interview with our People & Culture Team to see if your application fits in with our rhythm.Once you pass the phone interview, we'll arrange a remote meeting or a meeting at Mama to meet the team.