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Crm & email marketing assistant

Milano
LVMH Group
Marketing assistant
Pubblicato il 18 luglio
Descrizione

Rooted in authentic Italian heritage, we believe in making life’s simplest moments truly exceptional.

Our Maison’s story began in Parma in 1916. Today, our vibrant culture continues to bring refined Italianity to the world through quality, sophistication, and creativity.

Driven by collaboration and a strong sense of community, our Maison offers the freedom to learn, grow, and evolve. It’s a place to refine your craft in a creative environment and to shape your own path with autonomy and care.

Acqua di Parma, where timeless craft meets vibrant spirit.


Job responsibilities

MISSION & RESPONSIBILITIES

The CRM Email Assistant aim is defining and managing the Email Communication Calendar on a global scale. Responsible to ensure that our email communications are strategically planned, meticulously executed, and effectively optimized to engage our audience across various regions.

As part of the E-Business & CRM Team, the key responsibilities are:

* Develop and maintain a comprehensive Email Communication Calendar that aligns with marketing objectives and customer segmentation strategies
* Coordinate the end-to-end execution of email campaigns, including scheduling, segmentation, deployment, and tracking of performance metrics
* Collaborate with content creators, designers, and copywriters to ensure that email content is aligned with brand guidelines
* Implement audience segmentation strategies to personalize email content and maximize engagement and conversion rates
* Monitor and analyze email performance metrics, including open rates, click-through rates, and conversion rates, to identify trends, optimize campaigns, and drive continuous improvement
* Ensure Compliance with email marketing regulations, LVMH best practices, and industry standards
* Work closely with Retail, marketing, and other cross-functional teams
* Conduct A/B tests and multivariate tests to optimize email content and to improve campaign performance
* Maintain documentation (email campaigns, including campaign briefs, performance reports, and post-campaign analysis) to facilitate knowledge sharing and future campaign planning

Stay abreast of industry trends, best practices, and emerging technologies to drive competitive advantage


Profile

* Good experience in email marketing, preferably in a global or multi-national organization
* Proficiency in email marketing platforms such as Salesforce Marketing Cloud, Mailchimp, or HubSpot
* Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions
* Attention to detail and ability to manage multiple priorities in a fast-paced environment.
* Fluent English, additional languages are a plus.

This employment contract will be registered throught our Partner staffing Agency.

Acqua di Parma, the epitome of Italian sophistication, continues a century-long legacy, intertwining traditional craftsmanship with modern artistry. Incepted by Colonia, the Maison’s hallmark fragrance, through the vision of baron Carlo Magnani, Acqua di Parma is the essence of an attitude that embodies a dynamic, modern, and original lifestyle. Made for the personal use of the baron and a small circle of loved ones, the original composition is an open invitation to those seeking a modern Arte di Vivere, a life of vibrance and luminescence.


Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams.
Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.
Join us at LVMH, where your talent is at the heart of our collective successes.

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