Join to apply for the Marketing Manager role at Relatech. Get AI-powered advice on this job and more exclusive features. Position: Marketing Manager Objective of the role Lead marketing and communication activities to enhance brand growth, improve competitive positioning, and support sales through omnichannel strategies, targeted content, and data-driven campaigns. Serve as the main point of contact for product marketing, events, strategic partnerships, and commercial enablement. Main responsibilities Strategic and Product Marketing Monitor market trends and conduct competitive analysis (reports, benchmarks, customer feedback, internal data). Develop positioning strategies for products/services. Support pricing strategies and demand elasticity analysis. Coordinate with Sales, Business Units, and Innovation teams for market insights and joint development of offerings. Communication and Digital Marketing Develop multi-channel campaigns (email, social media, advertising, events) using marketing automation tools. Create content (blogs, newsletters, press releases, storytelling). Coordinate with external agencies for PR, design, video, and digital campaigns. Manage social channels (primarily LinkedIn) for lead generation and brand awareness. Sales Enablement Create sales support materials (presentations, product sheets, brochures). Assist sales team with lead generation and nurturing campaigns. Organize and manage B2B events (fairs, webinars, workshops, client events). Candidate profile Education and Background Degree in Marketing, Communication, Economics, or related fields. Master's or courses in Digital Marketing or B2B Communication are a plus. Experience At least 3 years in similar roles in B2B environments, preferably in tech, industrial, or service companies. Experience managing digital campaigns, events, and product/service communication. Technical Skills Proficiency with digital tools: CMS (e.g., WordPress) CRM (HubSpot, Salesforce) Marketing Automation (Mailchimp, HubSpot, ActiveCampaign) Google Analytics, Search Console LinkedIn Campaign Manager, Google Ads Adobe Suite or Canva Soft Skills Excellent writing and communication skills. Analytical mindset and results-oriented approach. Ability to work independently on multiple projects. Team collaboration skills. Creativity, precision, and a hands-on approach. Languages Native or equivalent in Italian. Fluent in English (B2/C1 written and spoken). What we offer Dynamic and growing environment. Career progression towards the Marketing Manager role. Involvement in strategic and innovative projects. Location: Milan Work pattern: Hybrid Relatech promotes an inclusive culture that values initiative, creativity, and passion, aiming to attract and retain top talent with flexible working options and a focus on work-life balance. We are committed to equal opportunity employment and welcome applications from all qualified individuals, including those from protected categories as per law. J-18808-Ljbffr