PJob Title: strongSenior Account Based Marketing Manager /strong /ppLocation: Italy /ppReports To: Head of Marketing /ppbr/ppstrongAbout Us: /strong /ppAt Doxee we help enterprises transform how they communicate with their customers - through cloud-native, data-driven, and sustainable digital experience solutions. /ppWe work with leading organizations across insurance, utilities, finance, and public sectors to turn complex communication into personalized, meaningful and measurable interactions. /ppAs we continue to grow we’re looking for a strongSenior Account-Based Marketing Manager /strong to drive growth by orchestrating highly targeted, account-centric marketing strategies that align with our Sales and Field Marketing teams. /ppbr/ppstrongRole Overview: /strong /ppAs strongSenior ABM Manager, /strong you’ll play a key role in designing and executing account-based marketing programs for Doxee’s strategic accounts accross several countries. /ppYou’ll collaborate closely with Sales, Field Marketing, and Product Marketing to ensure that every target account experiences a consistent, personalized, and measurable journey — from awareness to opportunity. /ppbr/ppstrongKey Responsibilities: /strong /ppbr/ppstrongDevelop and execute ABM strategies (1:few, 1:many) /strong /ppDefine Ideal Customer Profiles (ICP) and select target accounts in collaboration with Sales and Marketing leadership. Build customized campaigns to engage high-potential enterprise accounts. /ppbr/ppstrongAlign with Sales and Field Marketing /strong /ppEnsure joint planning, messaging alignment, and coordinated tactics across field, partner, and product marketing teams. Lead ABM enablement sessions with Sales to align account priorities and outreach cadence. /ppbr/ppstrongPersonalized content engagement /strong /ppCollaborate with content and creative teams to develop account-specific assets such as microsites, landing pages, executive outreach, and personalized emails. Deliver cohesive customer journeys across all touchpoints. /ppbr/ppstrongDrive top-of-funnel lead generation within target accounts /strong /ppPartner with Field Marketing to identify high-quality prospects within your target segments and support regional campaigns that engage buying groups. /ppbr/ppstrongMeasure, optimize, and report /strong /ppTrack engagement metrics, pipeline generation, deal size, velocity, and ROI.Use insights to refine tactics, ensure continuous optimization, and report outcomes to leadership. /ppbr/ppstrongManage ABM technology tools /strong /ppOversee the use of ABM platforms, CRM, and analytics tools to track engagement and impact. Evaluate new technologies and integrations to enhance scalability and performance. /ppbr/ppstrongBudget vendor management /strong /ppOwn the ABM budget, ensure transparent tracking of spend and ROI, and manage vendor relationships where required. /ppbr/ppstrongRequired Skills Experience: /strong /pulliStrategic Account Planning /liliPartner with Sales to define target accounts (Tier 1–3). /liliUse firmographics, intent data, and CRM insights to build and refine account lists. /liliPersonalization Messaging /liliTailor content and campaigns to specific accounts and personas. /liliCollaborate with Product Marketing to create value-based narratives by industry or account. /liliPersonalize landing pages, email sequences, and content offers for different buying committees. /liliUse insights from Sales, Customer Success, and intent data to refine messaging. /liliMulti-Channel Campaign Orchestration /liliManage cross-channel campaigns (digital and offline). /liliExecute 1:few and 1:many ABM plays using a mix of ads, email, content, and executive programs. /liliPartner with Field Marketing for events and Digital Marketing for ad execution. /liliMaintain consistent account journeys across all touchpoints. /li /ulpbr/ppstrongPreferred Qualifications: /strong /pulli5+ years of experience in B2B marketing, with at least 2+ years focused on ABM or enterprise demand generation. /liliProven track record of executing account-based programs that influence pipeline and revenue. /liliExperience with ABM tools (e.g., Demandbase, 6sense) and CRM systems (HubSpot, Salesforce). /liliStrong analytical mindset with the ability to turn data into actionable insights. /liliExceptional communication and collaboration skills. /liliNative Italian, fluent in English; proficiency in German or French is a plus. /li /ulpbr/ppbr/ppstrongWhat We Offer: /strong /pp- Competitive salary and benefits. /pp- Opportunities for professional growth in a dynamic, innovative company. /pp- A highly collaborative and inclusive work environment. /pp- Great team spirit /p