Sunset Hospitality Group (SHG) is a leading international group in the lifestyle hospitality sector, with a portfolio including Hotels & Resorts, Restaurants, Beach Clubs, Nightclubs and Wellness Centres. With over 100 venues across 26 countries, SHG defines new standards of lifestyle hospitality, delivering distinctive and world‑class experiences that inspire and connect people and cultures across the globe.
Opening in Milan in 2026, Madison House will be an exclusive members club inspired by the international luxury lifestyle. A private and elegant destination for a selected community brought together by shared values of wellbeing, culture and social connection. Sophisticated atmospheres, curated design and exceptional service will make Madison House a new reference point for experiencing Milan with style.
You can learn more about our company: Madison House
Responsibilities
* Lead the development and execution of the marketing strategy across the pre‑opening, launch and growth phases.
* Plan, coordinate and deliver integrated marketing campaigns across digital channels, including social media, email marketing, website and paid media.
* Oversee the creation and delivery of high‑quality visual and written content, ensuring consistency with the brand identity, tone of voice and positioning.
* Monitor market trends, competitor activity and member insights to continuously refine marketing strategies and identify new opportunities.
* Manage, track and optimise the marketing budget, ensuring cost eAiciency and measurable return on investment.
* Coordinate member communications throughout the entire membership lifecycle, from acquisition to retention and loyalty.
* Collaborate closely with Operations and Events teams to promote the club’s programming, experiences and key initiatives.
* Leverage data, analytics and performance metrics to inform strategic decisions and improve campaign eAectiveness.
* Lead public relations initiatives, media relations and influencer partnerships to enhance brand visibility and reputation.
Qualifications
* Degree in Marketing, Communications, Branding or related field.
* Minimum 5 years of marketing experience within hospitality, luxury lifestyle, F&B or members clubs.
* Proven success in launching new venues or membership programs.
* Fluent in Italian and English (written and spoken).
* Excellent communication skills with strong aesthetic sensibility.
* Experience managing agencies, freelancers and cross‑functional teams.
* Proficiency in content strategy, paid media and digital tools.
* Passion for hospitality, culture and wellness, with a community‑building mindset.
Benefits
* Competitive Salary.
* Discounts across Sunset’s venues and more: Experience the Sunset lifestyle to the fullest with exclusive discounts at all our venues and beyond.
* Career Growth Opportunities: Your professional journey is our priority. Elevate your career with tailored growth opportunities that align with your ambitions.
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