Description Overview: Perrigo Company is dedicated to making lives better by bringing Quality, Affordable Self-care products that consumers trust everywhere they are sold. Help us do it. The purpose of this role is to implement and monitor product/brand marketing plans to achieve sales and profit objectives and to support sales and marketing functions Scope of the Role: - Analyze how our brands are positioned in the market and crystalize targeted consumers insights - Take brand ownership and provide the vision, mission, goals and strategies to match up to - Translate brand strategies into brand plans, brand positioning and go-to-market strategies - Lead creative development and create motivating stimulus to get targeted population to “take action” - Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) - Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues - Oversee marketing and advertising activities to ensure consistency with product line strategy - Monitor product distribution and consumer reactions - Anticipate bottlenecks - Brainstorm new and innovative growth strategies - Align the company around the brand’s direction, choices and tactics Experience Required: - 4 years professional experience in Consumer HealthCare/Pharma - Brand management in FMCG/Consumer Health company experience required (Food Supplements/Medical Devices a plus) - University degree (ideally Marketing/Business/Statistics/Management) - Highly creative with ability to think out of box - Experience in identifying target audiences and devising campaigns that engage, inform and motivate - Strong analytical skills and data-driven thinking, comfortable working with numbers, metrics and spreadsheets - Advanced English and fluent Italian - Knowledge analysis of market data (IQVIA/NewLine/Nielsen)