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Senior brand manager, neuroscience (giuliano di roma)

Giuliano di Roma
Allergan
Brand manager
Pubblicato il 14 marzo
Descrizione

Company Description\nAbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.\nJob Description\nScope\nThe Senior Brand Manager, Neuroscience is responsible for leading and defining the Brand Strategy, ensuring alignment with both global and local processes and procedures. This role oversees and coordinates the activities of the Marketing Team.\nMain Responsibilities\nBusiness & Financial Acumen\nSupport the Business Unit Manager in Brand Financial processes: Budget allocation and monitoring\nMonthly performance analysis\nBrand S&OP; preparation\n1-year Financial Plan & Long-Range Plan. Analysis to Insights\nResponsible for: Market & Brand Analysis and Market Research\nTrends monitoring and Market/Competitive/Customers actionable insights collection. Customer Strategy Lead the development of the Brand & Functional Plan, coordinating the inputs of all Brand/In-Field Team members, in alignment with the Brand strategic framework defined under the supervision of the Business Unit Manager. Marketing Mix Optimization Ensure & coordinate the implementation of all activities related to the Functional Plan\nProvide an innovative and patient-centric mindset and a multi-stakeholders approach to meet strategic Brand objectives. Effective Engagement Responsible for the Customer engagement digital evolution and the delivery of Advanced Customer Experiences\nCoordinate the execution of the In-Field team excellence main processes and ensure the understanding of their purpose from the Infield team. Internal & External Stakeholder Alignment Leverage on strong relationships with international and local internal stakeholders\nDemonstrate comprehensive understanding of the external stakeholders’ needs and behaviors through effective presence on the field and robust connection with In-Field Team. Qualifications\nSkills and Experience Degree level education (or equivalent), preferably Life Sciences or Economics\nMinimum 3-5 years of relevant experience with proven track record of success within Biotech/Pharma\nStrategic Thinking mindset\nLeadership; Coaching\nSolid working knowledge of healthcare environment\nProject Management skills\nLocal and international mobility\nEnglish language proficiency verbally and in writing Preferred People management experience\nInfield Experience is a plus\nknowledge within specialized therapeutic area (Neuroscience)\nProduct launch management support Additional Information\nMain Stakeholders External: Patients, Health Care Professionals, Key Opinion Leaders, agencies (MR, PR, digital)\nInternal: In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.\nUS & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html\nUS & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:\nhttps://www.abbvie.com/join-us/

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