We're working for Marketing & Communications agency part of the global Worldwide network, providing a wide range of services to its clients in Italy. Its primary focus is on providing integrated marketing solutions in Italy, with a strong specialization in the automotive sector.
What they do: Integrated Marketing and Communications Solutions, Local Adaptation and Planning, Creative Campaigns.
PROGRAMMATIC TRADER
The purpose of this role is to work within Media & Adtech team on all programmatic activities, social, digital planning and leading innovation across the digital mix.
Key Responsibilities
* Monitor campaign delivery through DSPs UI to ensure spend and impressions are aligned with pacing targets
* Handle reporting to assess key performance indicators (CPM, CTR, CPC, Viewability, VTR, etc.) and optimize campaign performance.
* Support media planning and budget management
* Client accounting
* Handle relationships with major publishers and programmatic vendors
* Collaborate with cross-functional teams and contribute to improving internal workflows and reporting processes
* Handle international relationship with European headquarter
* Keep track of spending, budget allocation and support monthly financial reporting
1. Requirements
* University degree in Communication / Economics or relevant studies
* Able to work in team and on multiple projects simultaneously
* Knowledge of major DSP (Dv360,TTD, Amazon) Tracking (CM360) and ad verification tools
* Social trading knowledge would be an advantage
* Strong interest in digital advertising and media innovation
* Good knowledge of Microsoft Office (Excel, Power Point)
* Accuracy, precision, attention to details
* Open-minded and lateral thinking
* Proactivity, curiosity, and a strong desire to learn
* Positive attitude
* Fluent in English