We're working for Marketing & Communications agency part of the global Worldwide network, providing a wide range of services to its clients in Italy.
Its primary focus is on providing integrated marketing solutions in Italy, with a strong specialization in the automotive sector.
What they do: Integrated Marketing and Communications Solutions, Local Adaptation and Planning, Creative Campaigns.
PROGRAMMATIC TRADER
The purpose of this role is to work within Media & Adtech team on all programmatic activities, social, digital planning and leading innovation across the digital mix.
Key Responsibilities
Monitor campaign delivery through DSPs UI to ensure spend and impressions are aligned with pacing targets
Handle reporting to assess key performance indicators (CPM, CTR, CPC, Viewability, VTR, etc.) and optimize campaign performance.
Support media planning and budget management
Client accounting
Handle relationships with major publishers and programmatic vendors
Collaborate with cross-functional teams and contribute to improving internal workflows and reporting processes
Handle international relationship with European headquarter
Keep track of spending, budget allocation and support monthly financial reporting
Requirements
University degree in Communication / Economics or relevant studies
Able to work in team and on multiple projects simultaneously
Knowledge of major DSP (Dv360,TTD, Amazon) Tracking (CM360) and ad verification tools
Social trading knowledge would be an advantage
Strong interest in digital advertising and media innovation
Good knowledge of Microsoft Office (Excel, Power Point)
Accuracy, precision, attention to details
Open-minded and lateral thinking
Proactivity, curiosity, and a strong desire to learn
Positive attitude
Fluent in English