Direct SalesActively pursue sales opportunities within the defined territory, directly managing key accounts and developing new business. This includes:Identifying and qualifying leads.Conducting product demonstrations and presentations (Oscilloscopes, Power Supplies, LCR Meters, Power Analyzers, and other T&M; instruments).Developing and delivering tailored solutions to address customer needs.Negotiating and closing sales deals.Achieving or exceeding assigned sales targets.Market EnablementIdentify and map key players within the Power Electronics market in assigned countries (e.g., major manufacturers, research institutions, Tier 1 suppliers).Develop and maintain a strong understanding of market trends, competitive landscape, and customer requirements.Create and deliver presentations, white papers, and other collateral to educate SE/AM teams on Power Electronics applications and our solutions.Provide technical support and guidance to SE/AMs on complex sales opportunities.Facilitate introductions and connections between SE/AMs and key customer contacts.Lead or participate in customer workshops and technical seminars.Technical ExpertiseServe as a technical resource for customers and internal teams, providing expert knowledge of Power Electronics testing methodologies and our product capabilities.Troubleshoot technical issues and provide solutions.Gather customer feedback and relay it to product development teams.Reporting & CRMMaintain accurate records of all sales activities and customer interactions in our CRM system.Provide regular sales forecasts and reports.TravelFrequent travel within the assigned territory to meet with customers, attend industry events, and support SE/AMs. (Estimate: e.g., 50-70% travel).