Job Description
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As a Digital Marketing Assistant, you will play a crucial role in enhancing our brand's online presence and driving customer engagement through effective email communication.
Your primary responsibility will be to develop and maintain a comprehensive Email Communication Calendar that aligns with marketing objectives and customer segmentation strategies. This involves coordinating the end-to-end execution of email campaigns, including scheduling, segmentation, deployment, and tracking of performance metrics.
You will collaborate closely with content creators, designers, and copywriters to ensure that email content is aligned with brand guidelines and resonates with our target audience. Additionally, you will implement audience segmentation strategies to personalize email content and maximize engagement and conversion rates.
To succeed in this role, you must have strong analytical skills, enabling you to interpret data, draw insights, and make informed decisions that drive business growth. Your proficiency in email marketing platforms such as Salesforce Marketing Cloud, Mailchimp, or HubSpot will be essential in achieving campaign success.
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Key Responsibilities:
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* Develop and maintain a comprehensive Email Communication Calendar.
* Coordinate the end-to-end execution of email campaigns.
* Collaborate with content creators, designers, and copywriters.
* Implement audience segmentation strategies.
* Ensure compliance with industry standards and best practices.
* Conduct A/B tests and multivariate tests to optimize email content and improve campaign performance.
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Requirements:
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You should possess:
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* Good experience in email marketing, preferably in a global or multi-national organization.
* Proficiency in email marketing platforms such as Salesforce Marketing Cloud, Mailchimp, or HubSpot.
* Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
* Fluent English, additional languages are a plus.
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Benefits:
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This employment contract offers a unique opportunity for professional growth and development in a dynamic and innovative environment. You will have the chance to work closely with cross-functional teams and contribute to shaping the future of our brand.
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Others:
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The employment contract will be registered through our Partner staffing Agency.