Ph3Experteer Overview /h3pIn this role you will define and drive the product marketing strategy for ABB’s Grid Automation line, spanning IEDs, software, and standardized solutions. You will lead go-to-market activities, align with global strategy, and support sales across APAC. You’ll build demand through technical promotions and partner programs, while improving customer satisfaction and on-time delivery. This is a cross-functional, international role that shapes product positioning and value propositions to accelerate growth and impact. /ph3Retribuzione / Benefits /h3ulliDefine and implement local go-to-market strategies for Grid Automation products in line with global strategy /liliCoordinate and guide Product Marketing Specialists within the Grid Automation community /liliCreate demand through technical promotion and value-based selling /liliEvaluate market opportunities and propose aligned activities with Grid Components strategy /liliOnboard and manage Channel Partners, promoting the Partner Program and defining business plans /liliBridge value chain between Division Marketing Sales and Factory Marketing Sales to improve processes and customer satisfaction /liliSupport pricing policy for Grid Automation products /liliDevelop and execute annual marketing plans with Distribution Solutions Division and Grid Components Business Line /liliBuild and maintain strong relationships with customers to ensure satisfaction /liliCoordinate product training to ensure high customer satisfaction in collaboration with global teams /li /ulh3Responsabilità /h3ulliUniversity degree in Electrical/Electronic/Automation/Software Engineering /lili5+ years’ experience in product marketing or product management in a multicultural environment /liliExperience with Grid Automation, Substation Automation and/or Protection Relays /liliKnowledge of the Utility segment (TSO and DSO) /liliExperience with multi-channel go-to-market, including channel partners /liliAbility to work in an international environment with a collaborative attitude /liliGlobal mindset, intercultural sensitivity, and excellent communication skills /liliBusiness Strategy, Budget Performance Targets, Customer Experience Success, Digital Marketing /li /ul /p #J-18808-Ljbffr