Marketing manager italy - shockwave ivl (pomezia)

**Job Function**:
Marketing **Job Sub**Function**:
Strategic Marketing **Job Category**:
Professional **All Job Posting Locations**:
Pomezia, Roma, Italy Johnson & Johnson is recruiting for Shockwave Medical Inc. a **Marketing Manager Italy**, to be located in **Italy**. **About MedTech**
Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. Ready to join a team that’s pioneering the development and commercialization of Intravascular Lithotripsy (IVL) to treat complex calcified cardiovascular disease? Our Shockwave Medical portfolio aims to establish a new standard of care for medical device treatment of atherosclerotic cardiovascular disease through its differentiated and proprietary local delivery of sonic pressure waves for the treatment of calcified plaque. **Position overview** This role would report directly to the Country Manager Italy and would have a dotted line to the International Marketing Director. **Key responsibilities**
- Develop and execute comprehensive marketing plans to achieve business objectives and drive market growth across Italy in both peripheral and coronary business.
- Customize global marketing strategies to fit the specific needs and dynamics of the Italian’ territory.
- Together with the International team, plan and manage product launches, including pre-launch, launch, and post-launch activities.
- Oversee and lead the Field Clinical Specialist team while coordinating clinical initiatives and efforts nationwide
- Work in partnership with regional leadership and reimbursement team to ensure optimum reimbursement for all Shockwave products.
- Collaborate with cross-functional teams, including sales, medical affairs, and regulatory affairs, to ensure alignment and execution of marketing strategies.
- Conduct market research to understand customer needs, market trends, and competitive landscape.
- Develop and maintain relationships with key opinion leaders (KOLs), healthcare professionals, and industry stakeholders.
- Monitor and analyse the performance of marketing initiatives, providing regular reports and insights to senior management.
- Ensure compliance with local regulations and industry standards.
- Manage the marketing budget for Italy, ensuring efficient allocation of resources. **Requirements**: - Bachelor's degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus.
- Minimum of 7 years of experience in marketing within the medical device or healthcare industry.
- Experience leading a field-based team.
- Proven track record of successful marketing campaign development and execution.
- Strong understanding of the Italian market and regulatory environment.
- Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Proficiency in digital marketing tools and platforms.
- Ability to work independently and as part of a global team.
- Fluency in Italian and English, both written and spoken.
- Willingness to travel as needed.