Trade Marketing ManagerQ36.5 S.r.l.|Bolzano, South Tyrol, Italy|Full-TimeReports to: Head of Marketing & E-CommerceThe OpportunityQ36.5 is one of cycling's most technically ambitious apparel and footwear brands, built from a passion for performance, materials science, and the culture of the road. We design for riders who demand the absolute best, and we are entering a decisive phase of commercial growth across Europe and North America.This role is the commercial heartbeat of our brand at the point of sale. You will own trade marketing globally, with immediate focus on Europe and a planned expansion into North America from ****, ensuring every retail and e-tail partner presents Q36.5 at its full potential. You will drive sell-through, build brand awareness, and elevate the education and activation capability of our global partner network.If you are energized by being at the intersection of brand, product, and commerce, by building programs that measurably move the needle, and by working within an authentic cycling brand that lives what it sells, this is your seat.Scope and MissionThe Trade Marketing Manager defines and executes the B2B marketing strategy in full alignment with the brand and commercial strategy. Scope is global, with initial priority on European accounts and a planned expansion into North America beginning in ****. Core mission pillars:
Drive sell-through at all active retail and e-tail touchpointsBuild brand awareness and desirability at the point of purchaseElevate retail partner education, product knowledge, and selling confidenceDeliver a consistent, premium in-store and online brand experienceCoordinate all trade-facing product launches, campaigns, and events
Key ResponsibilitiesSell-Through and Partner Activation
Design and execute seasonal sell-through programs for offline and online partners, including promotional windows and clearance strategiesOwn the Q36.5 shop-in-shop program from a marketing execution standpoint: fixture standards, visual merchandising, and seasonal refreshDevelop co-marketing initiatives with key accounts to drive traffic, conversion, and basket sizeMonitor partner sell-through performance and activate remedies proactively
Brand Awareness and Point-of-Sale Excellence
Define and maintain global POS standards for offline and digital environments across all account tiersCoordinate production and deployment of all POS materials in alignment with the sales team rollout planLead brand presence at trade and consumer shows (Eurobike, CyclingWorld, Sea Otter, and others)Ensure full B2B channel alignment with all consumer-facing campaign communications
Retail Education
Build and maintain a scalable retail education program covering product knowledge, brand story, and in-store selling techniquesDevelop digital training tools accessible to partner teams globally: video, e-learning modules, and product guidesCoordinate seasonal product launch briefings with retail partners, ensuring readiness at the launch date
Planning, Reporting, and Budget
Own the trade marketing calendar, aligning all activations with the commercial season planOwn the trade marketing budget with full accountability for spend versus planReport KPI performance, budget status, and opportunities to the Head of Marketing and CCO on a regular basis
Who We Are Looking ForExperience
5 or more years in trade marketing, field marketing, or commercial activation within premium consumer goods, sporting goods, or cycling apparelDemonstrable track record driving sell-through and managing retail partner programsExperience with shop-in-shop or concession retail formats is a strong plusExposure to both European and ideally North American retail environments
Skills
Sharp commercial instinct with genuine passion for brand and aestheticsStrong project management skills with the ability to run multiple activations simultaneously across marketsData-literate: comfortable building performance dashboards and translating sell-through data into actionExcellent communicator and relationship builder across cultures and account typesFluency in English required; Italian or German is a strong advantage
Character
You are a rider or deeply embedded in cycling culture. You understand what moves our customer.Autonomous, direct, and accountable. You deliver what you commit to.Comfortable in a fast-moving, founder-led environment where structure is still being built.
Why Q36.5 and Why BolzanoA Brand Worth RepresentingQ36.5 is built on one obsession: the best cycling apparel and footwear on the planet. Our products are engineered with materials borrowed from aerospace and high-performance textiles, and worn by riders who know the difference. You will represent a brand that earns genuine loyalty, not just awareness.A Role With Real ScopeThis is not a support function. The Trade Marketing Manager has direct commercial impact, meaningful budget ownership, and a seat at the table in shaping how Q36.5 grows at retail globally. You will build programs from the ground up and see them live across Europe and North America.Bolzano: The Best Base for a Cycling LifeBolzano sits at the foot of the Dolomites, surrounded by some of the world's most spectacular roads and trails. The Stelvio, the Passo Rolle, the Vinschgau valley, and hundreds of gravel routes begin within reach of our office. South Tyrol offers an exceptional quality of life: superb food, a thriving outdoor culture, and a bilingual (Italian-German) environment that suits internationally mobile professionals.Package
Competitive base salaryPerformance driven cultureQ36.5 product allocation each seasonTravel budget for trade shows and key account visits across Europe and North AmericaFlexible working arrangements with a strong in-person team culture in Bolzano
How to Apply
Send your CV and a short note on what you ride to ******. Applications are reviewed on a rolling basis.
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