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Position Snapshot
* Permanent contract
* At least 3/5 years in eBusiness roles (other Digital marketing or sales roles are considered relevant experiences)
* Fluent in Italian and good knowledge (written and spoken) of English
Position Summary
The eBusiness Lead has the purpose to drive the development of the eBusiness in Water, Beverage and Aperitif segments in cooperation with all other related functions.
A day in the life of eCommerce Lead
* Define and bringing to life the eNNS ambition for the company, ensuring alignment with overall Business objectives.
* Develop Channel Strategies & Digital execution in the eRetail, Pure Player and last mile delivery channels to increase Market Competitiveness
* Track promotions, activations and analyse market share performance in collaboration with Market Intelligence team
* Monitor and continuously optimize key Digital Shelf KPIs in collaboration with marketing team
* Defining and implementing the strategy for the Digitalization of the OOH Channel, with a specific focus on eB2B.
* Work in synergy with Sales Team to identify and capitalize on new growth opportunities with current and potential clients.
* Working closely with the Marketing team to drive lower funnel communication and increase drive to purchase.
What will make you successful
* Experience in eBusiness development, ideally within FMCG sectors.
* Knowledge of eRetail and pure player channels, including industry trends and best practices.
* Background in digital marketing or performance media is considered a plus
* Ability to think laterally and develop innovative eBusiness strategies that drive results.
* Excellent communication and collaboration skills, with the ability to work effectively in a team and independently.
* Strong analytical and problem-solving skills, with the ability to identify and capitalize on market opportunities.
Position Snapshot
* Permanent contract
* At least 3/5 years in eBusiness roles (other Digital marketing or sales roles are considered relevant experiences)
* Fluent in Italian and good knowledge (written and spoken) of English
Position Summary
The eBusiness Lead has the purpose to drive the development of the eBusiness in Water, Beverage and Aperitif segments in cooperation with all other related functions.
A day in the life of eCommerce Lead
* Define and bringing to life the eNNS ambition for the company, ensuring alignment with overall Business objectives.
* Develop Channel Strategies & Digital execution in the eRetail, Pure Player and last mile delivery channels to increase Market Competitiveness
* Track promotions, activations and analyse market share performance in collaboration with Market Intelligence team
* Monitor and continuously optimize key Digital Shelf KPIs in collaboration with marketing team
* Defining and implementing the strategy for the Digitalization of the OOH Channel, with a specific focus on eB2B.
* Work in synergy with Sales Team to identify and capitalize on new growth opportunities with current and potential clients.
* Working closely with the Marketing team to drive lower funnel communication and increase drive to purchase.
What will make you successful
* Experience in eBusiness development, ideally within FMCG sectors.
* Knowledge of eRetail and pure player channels, including industry trends and best practices.
* Background in digital marketing or performance media is considered a plus
* Ability to think laterally and develop innovative eBusiness strategies that drive results.
* Excellent communication and collaboration skills, with the ability to work effectively in a team and independently.
* Strong analytical and problem-solving skills, with the ability to identify and capitalize on market opportunities.
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