We're working for Marketing & Communications agency part of the global Worldwide network, providing a wide range of services to its clients in Italy. Its primary focus is on providing integrated marketing solutions in Italy, with a strong specialization in the automotive sector. What they do Integrated Marketing and Communications Solutions, Local Adaptation and Planning, Creative Campaigns. Programmatic Trader The purpose of this role is to work within Media & Adtech team on all programmatic activities, social, digital planning and leading innovation across the digital mix. Key Responsibilities
Monitor campaign delivery through DSPs UI to ensure spend and impressions are aligned with pacing targets Handle reporting to assess key performance indicators (CPM, CTR, CPC, Viewability, VTR, etc.) and optimize campaign performance. Support media planning and budget management Client accounting Handle relationships with major publishers and programmatic vendors Collaborate with cross-functional teams and contribute to improving internal workflows and reporting processes Handle international relationship with European headquarter Keep track of spending, budget allocation and support monthly financial reporting
Requirements
University degree in Communication / Economics or relevant studies Able to work in team and on multiple projects simultaneously Knowledge of major DSP (Dv360,TTD, Amazon) Tracking (CM360) and ad verification tools Social trading knowledge would be an advantage Strong interest in digital advertising and media innovation Good knowledge of Microsoft Office (Excel, Power Point) Open-minded and lateral thinking Proactivity, curiosity, and a strong desire to learn
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