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Senior brand\ marketing manager

Varese
Adecco Italia
Responsabile marketing
Pubblicato il 13 giugno
Descrizione

We are looking for both Rome and Milan, on behalf of an important Client Company, for a senior professional with proven experience managing influencers, musicians, athletes, and artists, capable of leading innovative and successful marketing campaigns. The ideal candidate has a background in commerce, advertising campaigns, and product launches, along with excellent empathy, interpersonal, and communication skills, and the ability to connect with creative clients.

Key Responsibilities:

* Support the development of campaigns for priority titles, from ideation to launch
* Develop and communicate the marketing campaign, defining positioning, strategic pillars, and alignment with senior leadership
* Lead the creative development of key marketing assets
* Support talent management alongside cross-functional teams throughout the campaign
* Collaborate with a wide range of internal and external stakeholders to ensure consistent and timely campaigns
* Conduct post-campaign analysis to evaluate effectiveness
* Plan ATL campaigns and define creative production strategy

Requirements:

* Experience managing influencers, artists, musicians, and athletes
* Expertise in creating, executing, and scaling cross-functional marketing programs
* Excellent command of the English language
* Proficient in Microsoft Excel
* Previous experience managing creative content across multiple channels
* Passion for marketing and entertainment, with a strong interest in European content and intercultural dynamics

What We Offer:

A unique opportunity for marketing professionals passionate about entertainment, eager to work on influential European content and take on the challenge of leading innovative marketing campaigns in the fast-evolving global streaming landscape. This role combines strategic influence, creative leadership, and operational execution within one of the world’s leading entertainment brands

Type of contract

12-month fixed-term contract, temporarily

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