ProductLife Group is looking for a Regional Marketing Manager(Southern Europe) in Italy to join our Global Marketing team.
Role:
As a Regional Marketing Manager, you will play a pivotal role in executing localized marketing strategies that align with global objectives. Operating within a matrixed environment, you will collaborate closely with sales, sales operations, and global marketing teams to drive brand awareness, customer engagement, and revenue growth in your designated region.
Key Responsibilities
* Strategic Campaign Execution: Develop and execute digital marketing campaigns across social media, email, and advertising platforms to promote service offerings, company insights, and events. Regularly analyze and report on campaign success metrics.
* Social Media Management: Oversee regional social media channels, create engaging content, and respond to audience interactions to enhance brand presence.
* Marketing Technology Expertise: Act as a super user for marketing platforms such as Pardot, managing email campaigns, website updates, and analytics. Lead the use and optimization of tools for webinar hosting and project manage all webinar-related activities.
* Event Support & Management: Coordinate event logistics in collaboration with global events director, serve as a point of contact for internal teams and event organizers, and provide on-site support as necessary.
* Marketing Analytics & Reporting: Develop and implement robust analytics to track and measure marketing effectiveness across multiple channels, including website engagement, digital ads, events, newsletters, and social media campaigns. Use insights to drive continuous improvement.
* Content Management: Ensure all marketing content is current and consistent across local channels. Maintain detailed tracking and calendars for all marketing activities to enhance planning and coordination.
Required skillset
5+years of relevant experience.
Strong interpersonal and communication skills, with the ability to work effectively in a cross-functional team environment
Strong writing, editing, proofreading capabilities are mandatory.
Strong interpersonal skills, in particular the ability to work effectively with a wide variety of upstream and downstream partners in an international environment.
Capacity to understand and communicate with colleagues in English.