Industry: Designer toys and collectible pieces
Location: Pop Mart Milan Office
Job type: Full time, 12-month FTC (renewable)
Working Hours: 40 hours per week
About POP MART
Founded in 2010, POP MART is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, and designer toy culture evangelism, we have built an integrated platform covering the entire designer toy value chain. Besides our original and iconic IPs such as Molly, Hirono, Skullpanda, and LABUBU, POP MART collaborates with top-tier toys and lifestyle brands including Disney, Universal Studios, and Sanrio to create collectible art toys featuring their iconic characters.
POP MART has established a strong presence across key European markets, including the Italy, UK, France, Spain, Germany, and the Netherlands. As part of our strategic growth initiatives, we are focused on expanding our retail network into additional high-potential markets across Europe, continuing to strengthen our brand's position in the region.
For more information, please visit and our LinkedIn Career page.
What to Expect
POP MART is a fast-paced company with a young and multicultural team where you can expect to:
* Gain valuable professional experience in retail marketing and brand development
* Work in a collaborative, international environment, engaging with people from diverse backgrounds
* Receive structured marketing and brand training, with opportunities to lead local market strategies
* Be proactively involved in brand building and consumer engagement efforts
Benefits
POP MART offers our employees:
* Selected POP MART toys as appreciation gifts every month
* A structured bonus/commission scheme in line with the company’s and the individual’s performance
* Comprehensive training and development programs
* Regular team social events
* Paid rest breaks
The Role and Candidate
The Italy Senior Marketing Executive is responsible for developing and executing localized marketing strategies to drive brand awareness, customer engagement, and business growth in Italy. Reporting to the Country General Manager, this role ensures that POP MART’s global brand vision is effectively adapted to the local market, integrating PR, product marketing, digital campaigns, and brand partnerships.
Responsibilities
* Develop and implement localised marketing strategies in line with POP MART’s global brand vision, ensuring alignment across PR, commercial marketing, and product marketing.
* Strengthen POP MART’s brand presence in Italy, enhancing customer loyalty and engagement through targeted campaigns and market activations
* Establish and maintain relationships with media, influencers, and strategic partners, leading PR campaigns that enhance brand visibility and media coverage
* Oversee social media channels, ensuring high levels of engagement and brand awareness through digital content, influencer collaborations, and community-building initiatives
* Lead product launch strategies, seasonal campaigns, and promotional activities, ensuring alignment with local market preferences and consumer demand
* manage the marketing budget, ensuring optimal allocation of resources to maximize ROI and brand impact
* Monitor market trends, competitor activities, and customer insights, adapting marketing strategies accordingly
* Establish KPIs for marketing initiatives, analysing campaign effectiveness and providing data-driven recommendations for optimization
Required Qualifications
* Bachelor’s or Master’s degree in Marketing, Business, or a related field
* 5+ years of experience in marketing roles, preferably in retail, lifestyle brands, FMCG, or consumer industries
* Strong expertise in brand management, PR, digital marketing, and promotional campaign execution
* Experience in social media strategy, influencer marketing, and community engagement
* Proven ability to develop and execute localized marketing campaigns that align with global brand strategies
* Excellent communication, presentation, and negotiation skills
* Fluent in Italian and proficiency in English
* Candidate with more experience could be considered as Marketing Manager
Desirable but Not Essential
* Ability in reading and/or speaking Chinese
* Familiarity with Italy and European retail landscapes
* Understanding of designer toy and collectible trends, particularly in the art toy market