Promoting R&S products in our main Industrial, Components and Research accounts like electronic industries (Power electronic, Analog & Digital design, High Speed Digital design, EMC, etc.), RF and Semiconductor components, Research Centers (CNR, INFN, etc.), Universities. Keeping and creating sustainable valued relationship with assigned customers while achieving annual business target in the area. Focus on developing and closing new sales opportunities. Consulting with customers to understand and address their technical and business requirements with R&S solutions / services that meet their needs. Planning and executing account development initiatives to generate demand in the key account. Follow up of public and private tenders. Building a clear picture of opportunities at the accounts to drive solutions and product development on priorities within R&S. J-18808-Ljbffr