The opportunity
You will play a pivotal role from day one in launching our luxury Smart Glasses, a groundbreaking, category-defining project in which technology meets the highest level of design excellence .
You will have global responsibility to orchestrate seamless brand management execution across Marketing, Communication, Product, and Sales teams, shaping strategic direction both cross-functionally and in collaboration with one of the world’s leading Big Tech companies .
You will bring a strong expertise in wearables, technology, brand strategy, and design .
You possess a global mindset and a passion for creativity and innovation, generating ideas and solutions that drive growth and create impact.
How you will contribute
* Lead the Smart Glasses category strategy balancing cutting-edge technological innovation and brand identity.
* Interpret emerging market trends in wearable technology, AI integration, and digital lifestyle, translating these insights into strategic opportunities and innovative consumer-focused brand experiences.
* Translate deep consumer understanding and market analysis into high-impact marketing initiatives that drive category adoption and deliver tangible business results.
* Champion the brand narrative by crafting a compelling brand story around the technology, ensuring strict adherence to the brand's established identity and codes.
* Drive the Smart Glasses collection plan in collaboration with the Design team, integrating consumer analysis, technological insights, design trends, and brand objectives, into a cohesive product roadmap.
* Define the pricing strategy, ensuring consistency with the brand image and market positioning.
* Develop the comprehensive marketing plan and budget, setting goals and activating them across all levers.
* Define and execute an integrated omnichannel go-to-market strategy, working in close collaboration with Business Development and the Commercial teams.
* Be a smart team leader .
Who you are
* Master’s degree in Management, Marketing, or a related field.
* 7+ years in tech driven brand, product or marketing role, within wearables, consumer electronics, smart health, IoT. Additional fashion / luxury expertise will be a plus.
* Strong passion for technology, wearables, AI, and digital experiences.
* Explorer and innovator mindset : curiosity, creativity, and entrepreneurial drive.
* Refined aesthetic sensitivity, with a passion for luxury and fashion.
* Outstanding communication and excellent project management skills, with a proven ability to work cross-functionally in a global environment.
* Fluency in English and Italian. Other languages are considered a plus.
* Advanced proficiency with the MS Office suite.
Why work with us
This is an excellent opportunity to join the Kering adventure in a moment of extraordinary growth and become part of a thriving team in a global Luxury group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering, and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.
Job Type
Regular
Start Date
2026-02-01
Schedule
Full time
Organization
KERING EYEWEAR S.P.A.
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