Overview
Play a pivotal role in advancing the LEGO Group’s digital strategy and strengthening relationships with key retail partners in Italy. With a focus on collaboration and innovation, this role is responsible for optimizing the digital presence and visual display of our product portfolio at our retail partners’ websites, ensuring a consistent brand experience across all eCommerce channels. The role will deliver high-quality digital merchandising and content strategies, using data insights to drive performance, increase product visibility, and improve the overall shopper experience.
Please note This position will be based in our LEGO Sales Office in Milan, and will follow a hybrid working model with 3 days in the office and up to 2 days remotely. Relocation support is not offered.
The closing date for applications will be Wednesday, 24th September 2025.
Core Responsibilities
The Digital Merchandiser will support our key strategic accounts, working across the business with multiple functions to drive growth, and bring eCommerce/digital expertise to the Italy BU to innovate for the future.
* Shape the experience of LEGO online shoppers by driving eCommerce focused creative and digital merchandising activities across the Italian market.
* Work with the Western Europe Digital Merchandising team to create, tailor and deploy on-brand assets and strategies.
* Collaborate closely with local teams in Sales and Marketing. Crafting creative strategies to elevate the shopper experience with the objective of growing conversion.
* Enable data driven decision making through reliable and timely performance reporting against conversion metrics.
* Partner with cross-functional teams to guide creation of forward-thinking, eCommerce-ready content and assets that meet eRetailer requirements.
* Collaborate with B2B customers to accelerate their digital transformation, leveraging content and online activations.
* Lead test & learn to improve performance and keep the Italian BU at the forefront of new opportunities and trends.
What You Need
* Some years of experience in eCommerce or in marketplace roles
* Commercial approach from strategy to hands on execution
* Knowledge of eCommerce fundamentals within retail digital platforms. Digital marketing experience and strong understanding of digital metrics (UV, CTR, ROAS etc.)
* Strong communicator and collaborator, attention to detail and analytical skills
* Curious and passionate about innovation - up-to-date on market trends and innovation
* Ability to work independently, energetic and willing to thrive in a fast-moving, entrepreneurial atmosphere
* Strong learning attitude to adapt to the evolving eCommerce new retail, media and operational environment
* Proficient in Italian and English
What’s in it for you?
* Family Care Leave – enhanced paid leave options for those important times.
* Insurances – life and disability insurance for protection and peace of mind.
* Wellbeing – resources and benefits to nurture physical and mental wellbeing, plus opportunities to build community and inspire creativity.
* Colleague Discount – generous colleague discount from day 1.
* Bonus – eligibility-based bonus scheme for going above and beyond.
* Workplace – primary workplace location; hybrid policy with an average of 3 days per week in the office. Policy and role eligibility discussed during recruitment.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights. Just imagine building your dream career. Then make it real. Join the LEGO team today.
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