PpGet AI-powered advice on this job and more exclusive features. /p pDirect message the job poster from POP MART /p h3"To Light Up Passion And Bring Joy" - POP MART /h3 pbIndustry: /b Designer toys and collectible pieces /p pbJob type: /b Full time Permanent /p pbAbout POP MART /b /p pFounded in 2010, POP MART is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, and designer toy culture evangelism, we have built an integrated platform covering the entire designer toy value chain. Besides our original and iconic IPs such as Molly, Hirono, SKULLPANDA, and The Monsters (most famous being Labubu), POP MART collaborates with top-tier toys and lifestyle brands including Disney, Universal Studios, and Sanrio to create collectible art toys featuring their iconic characters. /p pPOP MART has established a strong presence across key European markets, including the UK, France, Italy, Netherlands, and Spain. As part of our strategic growth initiatives, we are focused on expanding our retail network Germany and also into additional high-potential markets across Europe, continuing to strengthen our brand's position in the region. /p pFor more information, please visit and our LinkedIn Career page. /p pbWhat to Expect /b /p pPOP MART is a boutique-sized company with a young and multicultural team where you can expect to: /p ul liGain valuable professional experience covering the entire retail life cycle /li liHave the opportunity to work with people from different countries and cultures in a collaborative environment /li liReceive structured customer service, retail operations, and product training /li liBe proactively involved in the company’s growth /li /ul pPOP MART offers our employees: /p ul liSelected POP MART toys as appreciation gifts every month /li liA structured bonus scheme in line with the company’s and the individual’s performance /li liComprehensive training and development programs /li liRegular team social events /li /ul h3The Role and Candidate /h3 pWe are seeking a passionate and creative Social Media Executive, based in Milan to help grow POP MART’s online presence and strengthen community engagement in the Italian market. This role is key in shaping POP MART’s voice across digital platforms through content creation, influencer collaborations, and community management. Reporting to the Europe Regional Marketing Team and working closely with teams in Milan and HQ in Beijing, you will develop and execute social media strategies that reflect our brand identity and connect with local audiences. /p h3Responsibilities /h3 ul liPlan, create, and publish engaging content across POP MART’s social media platforms, including Instagram, TikTok, Facebook, and emerging channels /li liDevelop and manage the social media content calendar, ensuring alignment with global campaigns, product launches, and key cultural moments /li liSupport the execution of influencer and KOL collaborations, from outreach and briefing to content review and performance tracking /li liMonitor social media trends, competitor activities, and community insights to inform creative strategies and drive continuous improvement /li liEngage actively with followers and online communities to build brand affinity, address inquiries, and strengthen relationships with fans /li liTrack, analyse, and report on social media performance metrics to evaluate campaign effectiveness and identify areas for optimisation /li liCollaborate with marketing, retail, and creative teams to ensure cohesive storytelling across all touchpoints /li liMaintain clear communication with POP MART’s HQ to ensure social content and campaigns are locally relevant yet globally consistent /li /ul h3Required Qualifications /h3 ul liBachelor’s degree in Marketing, Communications, Media, or a related field /li li1–2 years of hands‑on experience in social media management and content creation /li liStrong understanding of social media platforms, content trends, and analytics tools /li liBasic video editing and content production skills /li liFluent in Italian and English, with exceptional writing and communication skills /li liCreative mindset with a keen eye for aesthetics, storytelling, and cultural trends /li liOrganised, proactive, and able to manage multiple projects in a fast‑paced environment /li liGenuine interest in pop culture, collectibles, or designer toys /li /ul h3Desirable but Not Essential /h3 ul liExperience with paid social advertising and influencer campaign management /li liFamiliarity with social media scheduling and analytics tools (e.g., Meta Business Suite, Later, Sprout Social) /li liPrevious experience in a marketing or creative agency environment /li /ul h3Your Application /h3 pIf the opportunity sounds interesting to you, please apply with your updated CV and a portfolio of your work (e.g., content examples, social campaigns, or creative projects) via “Apply Now” or email to /p h3Seniority Level /h3 pMid‑Senior level /p h3Employment Type /h3 pFull-time /p h3Job Function /h3 pMarketing /p h3Industries /h3 pEntertainment Providers, Consumer Services, and Retail /p /p #J-18808-Ljbffr