About the Role
The Senior Copywriter leads the verbal identity of the work, owning tone of voice, storytelling and written craft across all channels. You bring precision, nuance and originality to every word — from big platform ideas to the smallest line of copy.
Key Responsibilities
* Craft compelling, insight-driven copy across brand, digital, social, film, and experiential platforms.
* Define, shape, and evolve tone of voice for premium brands, ensuring consistency and distinction across all touchpoints.
* Lead narrative development from initial concept through to final execution, maintaining creative integrity throughout.
* Partner closely with the Senior Art Director to deliver seamless integration of verbal and visual storytelling.
* Provide copy leadership across all stages of production, including scriptwriting, voiceover direction, and on-set creative oversight.
* Present and sell creative concepts with confidence and clarity to senior stakeholders and clients.
* Collaborate with Strategy teams to ensure work is insight-led, culturally relevant, and commercially impactful.
* Foster long-term client relationships through clear communication, strategic thinking, and consistently exceptional output.
Skills & Attributes
* Outstanding writing craft combined with strong strategic acumen and brand sensitivity.
* Original, culturally attuned thinker with a sharp editorial instinct and attention to detail.
* Confident and persuasive communicator, both internally and in client‑facing environments.
* Proven creative leader with the ability to elevate teams and drive excellence.
About You
* Extensive experience in senior‑level copywriting roles, leading creative direction and delivering high‑impact campaigns.
* Proven track record developing compelling work for luxury and automotive brands.
* Deep expertise in advertising strategy and execution across all major channels, including digital, social, print, film, and experiential.
* Highly effective under pressure, consistently producing exceptional creative work within tight deadlines.
* Native or near‑native proficiency in English, with outstanding written and verbal communication skills.
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