Trade Marketeer Food Service
Apply locations: Remote, Italy | Time type: Full time | Posted on: Posted 24 Days Ago | Job requisition id: Req-257990
Role Overview:
As a Trade Marketeer in Italy, you will be responsible for executing and implementing marketing and trade marketing initiatives to support LW's value and volume ambitions within the country.
You will serve as a key link between Core EMEA Marketing and local Sales Execution, ensuring alignment on key priorities.
Deep understanding of Business and Route to Market is essential to support both Pull and Push initiatives.
Key Responsibilities:
* Ensure consistent deployment and execution of EMEA marketing campaigns and initiatives.
* Implement local campaigns aligned with EMEA Marketing guidelines.
* Enhance the effectiveness of all Sales Funnel steps to generate qualified leads.
* Enable the sales team to practice consultative selling, establishing them as preferred partners.
* Collaborate with the Marketing Manager and Country Sales Manager to develop and execute PULL & PUSH trade marketing plans in Italy.
* Contribute to the long-term Route to Market strategy and focus segment initiatives.
* Coordinate timing of launches and campaigns with customers and sales teams.
* Assist in developing the country’s Annual Operating Plan.
* Identify opportunities to improve customer engagement across regions.
* Stay updated on market trends, industry standards, and competitor activities.
Qualifications and Skills:
* Bachelor's degree in Marketing, Marketing Communication, or Category Management.
* 3-5 years of marketing experience in the Foodservice sector in Italy; FMCG experience is a plus.
* Understanding of channels and customer needs.
* Ability to navigate matrix organizations and strong negotiation skills.
* Fluent in English; knowledge of other European languages is advantageous.
* Strong communication skills.
* Willingness to travel within Italy and to the Netherlands; flexibility is essential.
Our Offer:
We offer a challenging role in a dynamic, growing organization within the food industry. We value development and foster a culture based on integrity, teamwork, inclusion, results, and empowerment. Join us and see opportunities where others see potatoes!
About Us:
We encourage ambition, initiative, innovation, and collaboration with international colleagues and partners. Our commitment to sustainability and social responsibility reflects in every aspect of our products. We seek passionate team players eager to contribute to sustainable growth and responsible business practices.
At Lamb Weston, when we see a potato, we see opportunities. What opportunities do you see?
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