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Digital product manager – digital channels

Piacenza
Product manager
Pubblicato il Pubblicato 13h fa
Descrizione

Sky Italia is looking for a Digital Product Owner/Manager to join the Innovation & Customer Digital Channels team, responsible for the development and evolution of digital channels (Web Self Care, My Sky App & Customer Support).

What you’ll do:

1. Lead the definition and evolution of the digital channels roadmap within an Agile framework, from ideation to release of new features aimed at improving customer engagement and reducing operational costs.
2. Translate business and customer needs into clear requirements, user stories, and a prioritized backlog, balancing time-to-market, customer value, and business impact.
3. Collaborate with cross-functional teams (Marketing, Customer Care, Technology, UX/UI, Analytics) to ensure consistency and impact across the customer journey and KPIs.
4. Monitor channel performance (adoption, upselling, call diversion, FOC, NPS, etc.) and turn quantitative and qualitative insights into actionable improvements.
5. Coordinate usability testing and bug fixing activities to ensure the best customer experience.
6. Contribute to the definition of Sky’s digital strategy, supporting engagement growth and cost reduction.

What you’ll bring:

7. Degree in Economics, Communication, Marketing, Engineering, or similar fields.
8. At least 3 years of hands-on experience managing digital products in Product Owner/Product Manager roles, preferably in Telco, Media, Streaming, or digital services.
9. Strong knowledge of Agile/Scrum methodologies and tools like Jira and Confluence.
10. Data-driven mindset: ability to read and interpret digital KPIs, analytics, and market insights.
11. Collaborative attitude and excellent communication skills to engage stakeholders and multidisciplinary teams.
12. Customer-centric mindset and problem-solving skills.
13. Desired soft skills: ownership, proactivity, negotiation skills.

Nice to have:

14. Experience with analytics platforms (Google Analytics, Mixpanel, Tableau).
15. Basic knowledge of SEO, HTML, or UX/UI principles.
16. Passion for digital innovation and emerging technologies.

What we offer:

17. A dynamic, international, and constantly evolving environment.
18. Opportunity to contribute to Sky’s digital transformation and work on touchpoints used by millions of customers.
19. Hybrid and flexible working model.

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