Marketing Activation Brand Manager - Wholesome Snacks (12 months fixed term contract)
Overview
Join us as a Marketing Activation Brand Manager in Vimercate, Milan, where you will lead business planning, strategy development, activation, and innovation launches for the Wholesome Snack portfolio in Italy. Your role will involve delivering fully integrated commercial plans aligned with category strategy and local needs.
Responsibilities
1. Develop annual plans through situational analysis, strategizing, and recommending growth initiatives. Collaborate with country teams on innovation and activation strategies.
2. Identify opportunities for new product launches, make portfolio decisions, and lead business case development to drive growth and margins. Set and monitor KPIs.
3. Lead local marketing campaigns and digital brand activations.
4. Analyze data, report on performance, and suggest improvements. Track market and business metrics to recommend course corrections.
5. Build and lead a strong activation team, collaborating with central marketing, RGM teams, and external agencies on campaigns and innovations.
Qualifications
* Degree in Marketing, Management, or related field
* Previous marketing experience with strategic and commercial focus
* Disciplined approach to goal setting, outcome prediction, and performance tracking
* Results-driven with an ownership mindset
* Fluent in Italian and English, with strong communication and influencing skills
Next Steps
After applying, your application will be reviewed by a recruiter. It may take a few weeks to hear back via email or phone. Visit our How We Hire page for insights into our process. For assistance, contact us via email.
Benefits & Culture
We offer comprehensive benefits supporting your life events. Visit our benefits page or ask your recruiter for details.
About Us
At Kellanova, our vision is to be the world’s best-performing snacks-led company. Our iconic brands include Pringles, Cheez-It, Pop-Tarts, and more. We foster a culture of boldness, empowerment, and inclusion, committed to diversity and equity. The upcoming acquisition by Mars, expected to close in early 2025, will shape the future of snacking.
Learn more at our website. We are an Equal Opportunity Employer committed to an inclusive workplace. All qualified applicants will receive consideration regardless of background or characteristics.
#J-18808-Ljbffr