Senior Brand Manager – Campari
Campari Group is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets worldwide. Headquartered in Milan, the Group owns 25 plants worldwide and operates its own distribution network in 26 countries, employing approximately 4,700 people.
General Description of the Role
Step into the world of Campari, where every drop tells a story and every campaign ignites desire – as Senior Brand Manager you’ll be the architect of intrigue, crafting bold strategies that stir the senses and captivate hearts. We are looking for a dynamic Senior Brand Manager to lead our namesake brand Davide Campari Milano within the Aperitifs category in the Italian Market Team. Candidates must have at least 5 years of experience and a proven track record executing across the marketing mix, breaking consumer communications via national advertising and promotional campaigns, new product innovation and packaging design, and on‑premise promotions, balanced with strong business management skills and quantitative decision‑making acumen.
The role coordinates all key players involved (including Global House of Brands team members, internal stakeholders – IMC, CMI, CCM, Sales and Support functions – and third parties) to ensure a successful team working and proper focus on brand target achievement, quantitative decision‑making, consumer understanding, under the guidance of the Aperitifs Marketing Director.
Key Responsibilities and Activities
* Develop the annual marketing plan in collaboration with the Aperitifs Marketing Director, starting from annual category brand reviews, to create brand diagnosis, strategy and end‑to‑end planning.
* Execute the defined marketing plan for assigned brands through a 360° activation, implementing ATL activities in collaboration with marketing specialists (Media and Digital planner, PR Manager, Strategic Planner and Consumer Event Manager) and BTL activities in collaboration with the Channel & Customer Marketing Department.
* Build and analyze brand profitability and performance, implementing corrective strategies when needed and working closely with the Channel & Customer Marketing and FP&A Department.
* Manage sales forecasting up to the next 20 months.
* Support the sales force by verifying the execution of activities in all channels and identifying new trends in the On‑Trade Channel with spot & scale approach.
Other Key Responsibilities
* Responsible for the development of the Junior Brand Manager.
* Reports to the Aperitifs Marketing Director, who reports to the Senior Marketing Director Italy.
Key Relationships
Internal: Global House of Brands Team; Integrated Marketing Communication team; Strategic planning and Business Information team; Channel & Customer Marketing Team; Campari Academy; Camparino Brand House; Sales Team; Demand Planner; FP&A Manager; R&D Department.
Experience & Education
* University degree with a specialization in Marketing, MBA nice to have.
* At least 7 years of experience focused on brand management, preferably acquired in multinational Luxury or Beverage companies.
* Consumer understanding.
* Brand positioning knowledge & ability to translate insights into concrete actions that connect Bartender‑Trade‑Consumer.
* Able to develop a media communication strategy and ATL/digital content with an “out of the box” approach.
* Experience in budget and P&L management.
* Strong quantitative and analytical skills, ability to interpret sales performance and market trend metrics and information (e.g., Nielsen retail, IRI).
* Ability to work in a dynamic context in a flexible way & lead teams confidently through a changing environment.
* Excellent relationship building skills.
* Excellent communication skills.
* Self‑motivated individual, KPIs and target driven.
* People management (currently managing a Jr. BM).
* English is a must.
* Pure passion for Mixology is a plus.
Diversity & Inclusion Commitment
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, colour, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well‑being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.
Note to applicants: Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade‑secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade‑secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.
Notice to third‑party agencies: Please refrain from cold‑calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.
Job Details
* Seniority level: Associate
* Employment type: Full‑time
* Job function: Marketing and Sales
* Industry: Beverage Manufacturing
* Location: Sesto San Giovanni, Lombardy, Italy
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