Copywriter

From day one at Unobravo, we've been on a mission to make mental health support truly accessible to everyone by normalizing therapy, fostering openness, and breaking down the stigma that still surrounds it.

Our success is driven by an exceptional team dedicated to providing high-quality, accessible care, anytime, anywhere. With over 9,500 qualified therapists and more than 7 million therapy sessions delivered, we're proud to have made a meaningful difference in countless lives.

Join us as our new Copywriter in the Marketing team: an opportunity to shape innovation in the mental health industry and drive solutions that make a global impact.

We're seeking someone bold and visionary, ready to break barriers and fuel our international expansion.

This is a 100% hands-on role: writing, ideation, cross-team coordination. You'll report directly to the Creative Lead Copywriting and work closely with Brand designers and teams across Paid Media, Comms, Product and Clinical.

A note on the space we operate in: Unobravo works in mental health, a regulated field that demands a high standard of responsibility in every message we put out.

Our communications are subject to clinical and regulatory guidelines, and every piece of content must meet them. The challenge, and the opportunity, is precisely this: finding creative, thoughtful ways to communicate sensitive topics within those guardrails, without ever flattening or trivializing them.

The Essentials

Seniority: Mid-Level

Languages: Italian, English

Preferred Location: Milan

Salary range: EUR 33,000 - 42,000 in line with our commitment to transparent and equitable compensation practices

What You'll Do

You'll sit at the intersection of brand narrative and performance-driven content, writing copy that moves people and moves the needle. Your work will span the full brand ecosystem, from campaign ideation to paid assets, always grounded in Unobravo's tone of voice, and always meeting the clinical and regulatory standards our space demands.

• Write and adapt copy across all brand touchpoints, website, video, B2B materials, events, partnerships, ensuring Unobravo's tone of voice stays consistent and recognizable regardless of channel, format, or funnel stage
• Contribute to 360° brand campaigns from ideation through execution, across formats ranging from OOH and TV to digital and live events
• Own paid copy quality (Meta, TikTok, YouTube) on two levels: writing directly when needed, and overseeing assets produced with AI support or external agencies
• Partner closely with the Clinical Strategist and cross-functional teams (Paid Media, Comms, Product, CRM, Influencer Marketing) to ensure every message is both creatively effective and clinically sound
• Help evolve Unobravo's tone of voice guidelines as part of an active consolidation project, integrating AI tools into your daily workflow to amplify output without compromising quality

Must-have skills

• Solid experience as a copywriter, with a portfolio demonstrating versatility across formats and channels
• Solid experience writing for integrated brand campaigns and adapting copy across touchpoints (digital, video, OOH, website)
• Hands-on experience with paid digital copy (Meta, TikTok, YouTube) and performance logic, including quality oversight of assets produced by third parties or with AI support
• Ability to absorb a tone of voice quickly and reproduce it consistently across very different contexts and audiences
• Strong conceptual and storytelling skills, with a sharp eye for tonal nuance and detail
• Fluency with AI tools as part of daily creative work: you experiment, integrate, and push their potential without losing sight of quality
• Operational autonomy: you own projects and drive them forward independently
• Fluent in Italian and English

Power-Ups

• In-house experience within a brand or marketing team
• Agency background with exposure to large-scale integrated campaigns
• Sensitivity toward mental health and experience communicating on delicate topics with care and responsibility

Not everyone checks every box, and that's okay. If this role inspires you and you're passionate about making an impact in our mission, we'd love to hear from you.

What we offer

Scaling with purpose

Step into a work environment that's in constant motion, and ever-evolving. Be part of a company that's on the rise!

Everyone Needs Unobravo

Your mental health matters. Get access to exclusive discounts on psychotherapy sessions with our professionals: your well-being comes first.

Moments That Matter

Enjoy unforgettable company retreats, team-building experiences, nationwide aperitivo parties and more.. Because we love celebrating milestones together!

Free Online Language Training

We speak your language, and want you to speak ours! Enjoy a free membership and conversation courses on our language platform to grow personally and professionally.

Birthday Off

Celebrating the passing of time is also fun at Unobravo! All employees can enjoy a day off on the month of their birthday.

World Mental Health Day, Our Way

On World Mental Health Day, we step back together, giving each of us an additional day off to rest, reflect and recharge.

Inclusive Parental Leave

Enjoy extra days off to celebrate the arrival of your little ones. Available for all parents, including biological fathers, same-sex parents, adoptive, and foster parents. Because every family deserves time to connect.

To Fit in Our Culture

At Unobravo, what truly connects us isn't just what we do: it's how we do it.

If you're curious to discover the values and behaviors that guide us every day, take a look at our Culture Page and see what being part of Unobravo really means.

Come as you are

At Unobravo, everyone is welcome. We value individuality and believe that diverse perspectives make us stronger.

We're proud to be an equal-opportunity employer and to provide reasonable accommodations to ensure a fair and accessible hiring process for all.

If you require any support or adjustments during the application or interview process, please let us know, we'll do our best to make sure you have a positive experience.

Selection Process

Every application is carefully reviewed by our Talent team. If your profile matches the role, we'll reach out to schedule an introductory call.

Our selection journey may vary depending on the position, but it's always designed to be clear, engaging, and meaningful. You might be invited to complete a case study and will meet your future manager and key team members along the way, so you can get a real sense of what it's like to work with us, because finding the right fit goes both ways.

And don't worry! You'll always have a dedicated point of contact from our Talent team to guide you through each step and make sure you have the best possible experience.